11 SEMrush Competitors & Alternatives That Don’t Suck!

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Looking for the best SEMrush Competitors in 2020?

Well, your search has been completed and here you will find 11 Best SEMrush Alternatives (free and paid) that don’t suck!


First, you should analyze why you are searching for alternatives to SEMrush?

While doing SEO and Keyword Research, SEMrush is one of the best SEO tools that you can ask for everything. It has a powerful keyword database and comprehensive analytics tool. We can say that SEMrush is one of the most prominent SEO tools that have the ability to fulfil all your SEO needs.

👉 SEMrush Free Trial [November 2020]: How to use SEMrush for free?

Instead of so many features, it doesn’t fit for everyone. It seems to be very costly to some bloggers. While for some bloggers, SEMrush pricing is justifiable to their needs. On the other side, those with small businesses may find SEMrush features to be extra for their campaigns.

The reason can be anything but you are here to find some of the best SEMrush competitors.

This is the prime reason that I created this post.

semrush competitors
SEMrush Competitors

I’m briefing 11 Best SEMrush alternatives that will help you achieve your SEO goals.

SEMrush Competitors Pricing Comparison [2020]

Let’s start with the comparison of SEMrush Alternatives Pricing. As it is the foremost thing to check for anyone while choosing the best Keyword Research Tool or any SEO tool for their projects.

Most often people want to check the competency of the tool by using their free trials. That is the reason many bloggers ask – “Is there any free SEMrush Alternative?

So, allow me to give you a quick price comparison of Top SEMrush Competitors (free and paid) that will be discussed in this article.

1. UbersuggestFree* or $12/month
2. Keyword RevealerFree* or $7.50/month
3. Google Keyword PlannerFree
4. KWfinderFree* or $29.90/month
5. SerpstatStarts at $55/month
6. SearchmetricsFree* or custom price
7. SpyFuFree* or $33/month
8. MozFree* or $99/month
9. AhrefsStarts at $7/7-day trial or $99/month
10. SEO PowersuitFree* or $299/year
11. SE RankingFree* or $39/month

10 Best SEMrush Competitors & Alternatives in 2020

Something interesting?

Well, this definitive guide will help you decide which SEO tool is worthy for you. So, without spending any more second just explore out these tools.

SEMrush Alternatives Free of cost

We all like to have things free of cost. But it is the fact that we can’t compare free stuff to the paid stuff.

SEMrush justifies its price with what it offers to the bloggers. Though, we can’t find everything free of cost, especially what SEMrush offers. As it’s not only a keyword research tool but also does a lot of functions including domain analysis and ON-Page SEO.

All we can do is that we can choose the features we want from SEMrush and then search for free SEMrush Alternatives. Free SEO tools are great for newbie bloggers to start their blogs especially when they have a tight budget. These free SEMrush Competitors will definitely help them grow their blogs with a limited budget, as they are quite similar to SEMrush.

So, why don’t we start with competitors of SEMrush Keyword Magic Tool, that many of the bloggers search for?

SEMrush Alternatives for Keyword Magic Tool

I know that many of you are willing to pay for SEMrush’s “Keyword Magic Tool“, but it is available only with SEMrush subscription. So, the only thing you can do is look for SEMrush Competitors that offer this service free of cost or at a low cost.

Let’s explore some of the free SEMrush alternatives.

1. Ubersuggest by NeilPatel

The first tool that immediately comes to my mind when I thought about the Best Free SEMrush competitors is – Ubsersuggest.

This is the tool that answers the query of many bloggers – Which is the Best SEMrush Alternative free of cost?

The tool was free to use when first launched by Neil Patel. But, now it offers a 7-day free trial and then it is provided free with limited usage.

It has all the features that a premium keyword research tool or a SEMrush competitor should have.


The interface of Ubersuggest makes it easy to use even by a novice. The best thing in this tool is that you don’t even need to have an account to use it. Just enter your seed keyword and get hundreds of keyword suggestions within seconds.

The results displayed will show you the average monthly search volume, CPC, SEO Difficulty, and Paid Difficulty. It has the feature that shows searcher’s age range and around how much people click on SEO results.

For a newbie, the SEO difficulty should be less than 20. Along with this, the filters section of Ubersuggest helps you get your desired result in seconds. You get keyword suggestions in the form of questions, prepositions, and comparisons. This is indeed a great feature that helps you increase your blog traffic by using keywords in the form of questions and comparisons.

Ubersuggest is certainly a great tool for keyword research but it doesn’t beat SEMrush’s Keyword Magic Tool.


Here are the facts that will help you understand what I’m saying. Just check out the advantages and disadvantages of Ubersuggest in comparison with SEMrush.


  • Free to use even after a 7-day free trial
  • Hundreds of keyword ideas
  • Free site audit
  • Track a project whether the keywords for your project are ranking or downranking


  • The keyword difficulty score is not up to par
  • Can’t store keywords list on cloud

2. Google Keyword Planner

All of us want our blogs to rank on the 1st page of Google. We do a lot of search engine optimization to do so and that is the time when these SEO tools are needed.

We can’t miss out on Google Keyword Planner while making the SEMrush Competitors list. Being a Google product, it is listed at the top in the list of free keyword research tools.

All you need is to have a Gmail account to use Google Keyword Planner.

The tool provides you 2 features: Find new keyword and Get search volumes and forecast. You can simply use it to find all possible and relevant keywords.

Simply put up your seed keyword in the column and get hundreds of keyword suggestions. The keyword planner shows you a lot of results with monthly search volume and estimated competition.

The customizable filter option of Google Keyword Planner is definitely a plus point in a free SEO tool. This helps you get desired results with specific text, bids, and search volume.

Is there any downside of Google Keyword Planner?

Yes, and that is its metrics. Average monthly searches and competition to a particular keyword are just rough estimates. When other keyword analysis tools provide you more accurate search volumes, it gives you a wide range like 1k-100k. That’s certainly not what you want to check for.

Just like this, it gives you keyword competition in the form of low, medium, high, and sometimes even blank (-) without denoting any number score.

But yes, it is way more useful than any other free keyword research tool.

You can use the keyword that is suggested by the keyword planner and put it in other free SEO tools to check more accurate metrics.


  • 100% free to use
  • provides a lot of keyword ideas for content generation


  • Rough estimates of search volume and competition

3. Keyword Revealer

Similar to Ubersuggest and Google Keyword Planner, Keyword Revealer is also one of the top SEMrush competitors.

It is one of the best free keyword search tools for new bloggers to get some ideas for their seed keyword. All you have to do is create an account and just put your seed keyword in the keyword research section and hit enter. You get hundreds of keyword suggestions with average monthly volume, CPC, and keyword difficulty.

The keyword brainstorm feature of the tool is an incredible feature that allows you to collect all possible long-tail keywords with low difficulty. Unlike Ubersuggest, it shows average word count along with average DA, PA of SERP results, which is essential for keyword research and SEO purposes.

👉 Keyword Revealer Review 2020: Does it live up to the hype?

Keyword Revealer Dashboard

Keyword Revealer Price works as a plus point for it. As its monthly subscription costs around $10 and you get a 20% discount for the annual subscription. So, it is beneficial for those bloggers who have a low budget for their projects.

Is there any downside of Keyword Revealer?

Yes, despite having such good features it has a downside too. You have to manually calculate the keyword difficulty for your keywords.

So, does it live up to the best alternative to SEMrush?

If I talk about newbies, then surely it is good for SEMrush competitor analysis. But, for SEO experts and digital marketers, it doesn’t really par with SEMrush.


  • Provides all LSI and long-tail keywords at a place
  • The keyword brainstorm feature is definitely a great feature for keyword suggestions
  • Free trial of the SEO tool available
  • You can save and download keyword lists


  • Manual keyword difficulty analysis
  • Limited keyword searches per day

4. KWFinder

KWFinder is also a free SEMrush Alternative for Keyword Analysis developed by Mangools. KWfinder is a great choice for newbies who have a low budget to start their blog.

It also allows you to find relevant keywords with a single click. In addition to Search Volume, CPC, and Keyword Difficulty, it also provides you Google trends for that particular keyword. This is a plus point of KWFinder that shows you whether your keyword is catching the audience’s eyes or not. A visualization of the interest of the audience for a particular keyword definitely helps your blog’s SEO strategy.

Apart from these features, it also shows you a table with the top 10 URLs on Google SERP, so that you can do deeper keyword analysis.

Though KWfinder offers a free trial, you get a few searches on the trial plan. A good practice to do Keyword research with a limited budget is to use different tools and then come out with the best keyword.

How do you think of KWfinder as a SEMrush free alternative?

It’s better to check the advantages and disadvantages of KWfinder against SEMrush Competitors.


  • Available with a free trial and $29.90/month subscription
  • You can use it without creating an account
  • Show the top 10 results of Google SERP


  • It offers only 200 keyword suggestions per search
  • Keyword Gap Analysis is missing as available in SEMrush

SEMrush Competitors for Domain Analysis

Though, Keyword Magic Tool is the main feature that attracts users towards it. But, we can’t deny the fact that it has plenty of other features too. SEMrush Domain Analysis feature provides you a comprehensive data that is needed to improve your blog’s SEO (Search Engine Optimization).

Let’s explore some tools that can be used as alternatives to SEMrush.

10 Best SEMrush Competitors & Alternatives in 2020

5. Serpstat

Serpstat is also one of the best SEMrush competitors that offer most of the features that SEMrush provides.

However, it is cheaper than SEMrush but provides you with keyword research, and domain analysis. Though, we have a list of alternatives to SEMrush keyword analysis tool, why not look at Serpstat as SEMrush competitor for domain analysis?

Serpstat provides you with Domain and Page URL analytics in addition to keyword research. You just need to put the domain name in the column and hit enter. It shows you monthly traffic of that website, total number of keywords for which it’s ranking and site’s search engine visibility.

You can visit top pages of the website by using Serpstat’s menu options.

Domain analysis is incomplete without backlink analysis. As it is one of the key factors that are necessary for ranking a website. Serpstat provides you all features that a domain analysis tool should have.

Serpstat: Best SEMrush alternative. Why?

It provides most of the same features that SEMrush provides at a low cost. To know more, take a look at the pros and cons of Serpstat against SEMrush.


  • Provides a lot of keyword suggestions at a low price
  • Free trial available


  • Not a deep analytics as of SEMrush
  • SEMrush has strong web traffic analytics

6. Searchmetrics

Many of you are well aware of Ahrefs, Moz, and Ubersuggest, these tools are used for Keyword Research and domain analysis. Searchmetrics is also an SEO tool used for domain analysis. It is relatively unknown than other tools still it is a great alternative of SEMrush.

Just put your domain name and within seconds it’ll show you a detailed domain analysis. Searchmetrics will generate a comprehensive SEO report of your domain showing your blog’s SEO visibility on desktop and mobile. In addition to this, it shows your blog’s paid and organic search visibility.

The best part of Searchmetrics domain analysis is that it generates the whole report on a single page. You can analyze your blog’s backlinks, organic traffic, and top competitors with a single click.

It’s quite a known fact that the free version will not provide you all the detailed analytics. Still, you can analyze major parts of your blog needed for search engine optimization.

Do you think Searchmetrics as one of the best free SEMrush Competitors?

Check out its pros and cons for a deeper understanding.


  • Provides domain analysis report at a single page
  • Free version available


  • Less in-depth domain analytics as compared to SEMrush tool
  • Only basic research tools available

👉 10 Best Keyword Rank Tracking Tools in 2020

7. SpyFu

SpyFu is another Alternative to SEMrush.

If you are looking for SEMrush for competitor analysis, then SpyFu could be a better choice. As its name suggests, it is considered as one of the best tools for competitor analysis. Though, it is useful for keyword research too.

By using SpyFu you can spy on your competitor’s domain to find some hidden gems he’s using. It brings out top organic and paid keywords list of your competitor’s blog with estimated profit.

What makes SpyFu one of the best SEMrush competitors?

  • Just like SEMrush competitor analysis, it delivers the best analysis of your competitor’s domain
  • Performs ultimate analysis of your competitor’s keyword
  • More affordable than SEMrush

In addition to all these features, it provides you estimated clicks for keywords and thus estimates PPC profit for that keyword.

You can do a lot of competitors analysis by knowing on which keywords they are ranking, what is their traffic source, their backlink profiles, etc.


  • Most advanced competitor analysis features
  • More affordable to use
  • Unlimited data exports
  • Ultimate keyword research


  • Mainly focused on competitor analysis
  • Slightly fewer data as compared to SEMrush

Paid SEMrush Competitors or Alternatives

Maybe you are looking for SEMrush competitors not just for saving money, but there could be some other reasons too.

You might have taken SEMrush free trial and didn’t find it up to the mark for your projects.

Don’t worry! If budget is not a problem for you, then some paid SEMrush alternatives are also available.

Let’s explore some of the best paid SEMrush competitors, they could be cheaper, costly, or just as costly as SEMrush.

8. MOZ

Moz is the name that is known to everybody who deals in digital marketing and search engine optimization. It provides a lot of SEO tools that help in enhancing your blog’s visibility on Google or any other search engine.

The famous search engine optimization metric – “Domain Authority(DA) is developed by MOZ.

The tool is known for its effectiveness in Keyword Research, Link Analysis, Domain Analysis, Page Optimization, and many more.

Moz Pro comes first when talking about its user-friendly interface for beginners. Moz Pro is an SEO tool that is quite similar to SEMrush in terms of its features and can be considered as one of the best SEMrush competitors.

Moz offers many of the free SEO tools like link explorer, keyword explorer, and Moz bar, etc. but with limited features. And the best part is that these can be used without any Moz Pro account.

Link Explorer shows you the number of Inbound links, external links, linking domains, page authority (PA), and domain authority (DA). These features help you understand where are you lagging in terms of SEO and at which part you should focus on.

The Page Optimization feature helps you improve your blog’s SEO performance. It tells you the issues that are hurting your blog and outranking it against your competitors.

Thus, it can be said that Moz Pro is a full alternative to SEMrush.


  • Free SEO tools
  • Beginner-friendly interface
  • Powerful Keyword research and Domain analysis
  • Trusted and used by SEO experts


  • It takes time to retrieve the data
  • Advanced features of the tool are a bit expensive

9. Ahrefs

Next, we have Ahrefs, which is undoubtedly the best paid SEMrush alternative.

The tool is gaining more popularity among other SEO tools and many of the Pro Bloggers are using it for SEO purposes. If you know the industry even a little bit, then you know that it ranks at the top among SEMrush competitors.


It doesn’t even offer similar functions to SEMrush but also offered at a similar price. As the “SEMrush Pro” plan starts at $99.95/month and the “Lite” plan of Ahrefs starts at $99/month.

One of the best features that both the tools offer is “Disavow Links”. The feature is more helpful in case you are having a bad link pointing to your site. It simply detects that low-quality bad link and makes your site Google penalty-free.

The Site Audit feature simply tells you where you should work upon your site to improve its performance. It indicates the issues that hurting your site’s health.

What makes Ahrefs a better SEMrush Alternative?

Though, both of the tools have similar features with similar prices. Ahrefs offers a feature that lags in SEMrush and that is an SEO toolbar extension for Chrome and Firefox.

Well, most of the bloggers preferably take time in content creation and they simply want some SEO metrics visible while doing content research. In such a case this SEO toolbar proves beneficial as it shows search metrics like monthly volume, CPC, keyword difficulty, and the number of backlinks on Google SERP results.

This helps bloggers quickly analyze the keyword competition and search volume of the particular keyword.


  • SEO toolbar extension for Chrome and Firefox
  • In-depth site explorer feature
  • Backlinks index checker
  • Almost a dollar cheaper than SEMrush


  • It can be used only for one user at a time, there is no option to add more users

10. SEO Powersuit

At last, we come to a SEMrush alternative that is a desktop-based software. It helps you monitor your backlinks, competitor analysis, tracking your keywords’ ranking and site audit.

Actually, SEO Powersuit is a pack of four different tools: Link Assistant, Rank Tracker, SEO Spyglass, and Website Auditor. As the name suggests all the tools have their dedicated tasks.

If you want to spy your competitor’s blog, then you can use SEO Spyglass to monitor his backlink profile. Rank Tracker helps you determine the rank of your keywords. However, the Website Auditor helps you improve your site’s performance by analyzing your website.

Link Assistant helps your monitor your blog’s good and bad links. It helps you in detecting bad quality links and simply remove them.


  • It offers 4 tools in a package with a lifetime deal
  • Ultimate keyword analysis
  • Audits your site for any penalty
  • In-depth backlinks report


  • It is a desktop software, thus require a huge download to use it

👉 SE Ranking Keyword Research Tool: SE Ranking Review 2020

Bonus Tip: SE Ranking

While talking about best SEMrush competitors and alternatives, how can we forget about SE Ranking Software?

SE Ranking is an All-in-one SEO software that has all the features that an SEO tool should have. It has different tools needed for search engine optimization.

Keyword Rank Tracker, Keyword suggestion tool, website audit, ON-Page SEO checker, Backlinks checker are the main features that a blogger asks for. All these features are offered in the SE Ranking tool.

With the increased competition in every niche, you’ve to check your blog’s rank to make it better than that of your competitors. If you find discrepancies in keyword ranking, then it is the perfect tool for you. You can use its Keyword Rank Tracker feature to detect on which page your post ranks for a particular keyword. It shows 100% actual rank of your blog for that particular keyword.

SEMrush Competitors

The pricing model of SE Ranking attracts much more than any other SEMrush competitors. Actually, it offers you some discount on a per 3-months basis plan. However, other SEO tools offer a discount only on annual plans. That is the plus point of the SE Ranking SEO tool that makes it an affordable SEMrush Alternative.

SEO/PPC competitor research feature of SE Ranking offers you to track your competitor’s organic and paid traffic. If you’re running a small business or project, then SE Ranking is the best-suited SEO tool for you. However, for big projects, you may have to pay extra.

What makes SE Ranking a good alternative to SEMrush?

Though it is a great tool along with other mentioned SEMrush competitors, everybody has different needs. To better understand this, you’ll have to take a look at its advantages and disadvantages first.


  • You can use SE Ranking for keyword research even without creating an account
  • It provides you much affordable pricing model on the 3-months basis
  • Cheaper than SEMrush
  • Shows Google SERP up to top 100 URLs
  • Good customer support


  • Takes time to update the list of big data
  • Keywords Rank tracking limit is less if you have many projects to work upon

I’ve personally used SE Ranking and all I can say that It is a great tool.

Final Words: SEMrush Competitors & Alternatives

All of the SEMrush alternatives discussed here offer the best features and quite similar to SEMrush. But, we all have different needs at different times. So, it is necessary to explore each function of the alternatives to SEMrush so, we can use them at the time we need it.

As there are some features in SEMrush competitors that are sufficient to you instead of purchasing the whole subscription of SEMrush.

In my view, Ahrefs wins the battle when talking about best SEMrush competitors.

While SE Ranking is an all-in-one SEO tool that you may choose among other SEMrush Alternatives free.

👉 Check 14-day free trial of SE Ranking

Quick Tip: Most of the SEO tools discussed here offer free trials, you must use them before coming to a conclusion.

However, it totally depends on you what features you want for your blog’s SEO at a given time and that is why we explored these alternatives to SEMrush.

Which SEMrush Alternative (Free or Paid) is your favorite one? Please share your views in the comment section.

👉 And please, don’t forget to share it.

Hello, I am Nitin Dabas, a full-time blogger from India. Founder of Dabas Blog. I write on SEO and Blogging Tips with an aim to help people earn money with their blogs. Of course, I'm here to help you grow.

2 thoughts on “11 SEMrush Competitors & Alternatives That Don’t Suck!”

  1. Hello Nitin,
    Ahrefs is a genuine SEO tool for keyword research and site audit. But for a newbie like me, I think it is too hurry to go for high paid SEO tools. According to me, KWfinder is the best SEMrush alternative.
    Thanks for sharing the best tools for Keyword Research.

    • Of course Rahul, that’s the only motive for creating the post on SEMrush Alternatives. This list provides the SEO tools for everyone as per their needs.
      For a beginner, KWfinder is a good choice. However, you may take trial plans of each of the tools to make sure that which tool suits best for your keyword research.


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