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Do you want to take your SEO strategy to the next level?

While Semrush is a powerful tool that can help you achieve your goals, it’s not the only option available.

In fact, several other tools can provide similar (or even better) features and functionality. Whether you’re looking for in-depth keyword research, comprehensive site audits, or advanced competitor analysis, these 9 SEMrush competitors have got you covered.

Ready to discover the best alternatives to SEMrush?

Let’s dive in and take your SEO to the next level!

👉 SEMrush Free Trial: Discover low-competition keywords easily

As a digital marketer, you know how important it is to have a reliable SEO tool to improve your search engine ranking and analyze your competitors’ strategies. However, if you’ve tried Semrush and found that it doesn’t quite meet your business needs, you may feel stuck and frustrated.

Luckily, there are several Semrush alternatives available that can fulfill your SEO needs.

By exploring these alternatives, you can break free from the constraints of Semrush and discover new tools that can take your SEO game to the next level. So don’t settle for less-than-optimal results; find the right Semrush alternative and achieve the digital marketing success you deserve.

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SEMrush Competitors

I’m briefing the 9 Best SEMrush alternatives to help you achieve your SEO goals.

Semrush Competitors and Alternatives in 2023

As we enter 2023, the world of SEO is constantly evolving and new tools and technologies are emerging to help businesses stay ahead of the game.

SEMrush has long been a popular choice for marketers and website owners looking to optimize their online presence, but it’s not the only option available.

There are several SEMrush competitors and alternatives that offer unique features and functionality to help businesses achieve their SEO goals.

Most often, people want to check the competency of the tool by using their free trials. That is the reason many bloggers ask – “Is there any free SEMrush Alternative?

In this blog post, you’ll get to know about the tools that offer free trials as well.

So, allow me to give you a quick price comparison of Top SEMrush Alternatives (free and paid) that will be discussed in this article.

ToolPriceFree Trial
1. SE Ranking$18.6/monthYes
2. Ahrefs$99/monthNo
3. KWfinder$29.90/monthYes
4. Serpstat$55/monthNo
5. Moz$99/monthYes
6. SpyFu$33/monthYes
7. SEO PowerSuite$299/yearYes
8. Ubersuggest$12/monthYes
9. Searchmetricscustom priceYes

Except for Ahrefs and Serpstat, all tools mentioned above provide a free trial.

9 Best SEMrush Competitors & Alternatives in 2023

How do I find my SEMrush competitors?

Well, this definitive guide will help you decide which one of the SEMrush alternatives is worthy of you. So, spend no more seconds just exploring these tools.

1. SE Ranking

The first tool that immediately comes to mind when I think about the Best Free SEMrush alternative is – SE Ranking.

SE Ranking is an all-in-one SEO software that has all the features similar to SEMrush. It has different tools to take the lead in search engine optimization.

A blogger wants a keyword rank checker, keyword research tool, website audit, on-page SEO checker, backlinks checker, content marketing toolkit, and social media management. SE Ranking offers all these features in its toolkit at an affordable price.

With the increased competition in every niche, you’ve to check your blog’s rank to make it better than that of your competitors.

You can use its “Keyword Rank Tracker” feature to detect on which page your post ranks for a particular keyword. It shows the 100% actual rank of your blog for that keyword.

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SE Ranking

The pricing model of SE Ranking attracts much more than any other SEO tools compared to SEMrush. Actually, it offers you some discount on a per 3-month basis plan. However, other SEO tools provide a discount only on annual plans.

🤩 All DabasBlog readers can use “DABASBLOG” as a promo code to avail of an extra 10% discount on SE Ranking pricing.

This is the plus point of the SE Ranking SEO tool that makes it an affordable SEMrush Alternative.

The SEO/PPC competitive research feature of SE Ranking offers you to track your competitor’s organic and paid traffic. If you’re running a small business or project, then SE Ranking is the best-suited SEO tool for you. However, for enormous projects, you may have to pay extra.

You may read the SE Ranking review for better utilization of the tool.

What makes SE Ranking an excellent alternative to SEMrush?

SE Ranking is a perfect alternative to SEMrush for several reasons. Here are a few:

  1. Comprehensive SEO tools: SE Ranking offers a wide range of tools and features that cover all aspects of SEO, including keyword research, backlink analysis, website audits, and more. This makes it a one-stop shop for all your SEO needs.
  2. User-friendly interface: SE Ranking has a clean and intuitive interface that’s easy to navigate, even for beginners. This makes it a great option for small business owners or marketers who may not have extensive SEO experience.
  3. Affordable pricing: SE Ranking offers a range of pricing plans to suit different budgets, including a free plan for basic features. Its paid plans are also more affordable than SEMrush, making it a great option for small businesses or solopreneurs.
  4. Local SEO features: SE Ranking offers advanced local SEO features, including location-based rank tracking and Google Maps integration. This makes it a great option for businesses with a physical presence that wants to improve their local search visibility.

Overall, SE Ranking’s combination of comprehensive features, user-friendly interface, affordable pricing, and local SEO capabilities make it a great alternative to SEMrush for businesses of all sizes.


  • You can use SE Ranking for keyword research even without creating an account
  • It provides you an affordable pricing model on the 3-months basis
  • Cheaper than Semrush
  • Shows Google SERPs up to the top 200 URLs
  • Great customer support


  • Takes time to update the list of big data
  • Keyword search intent is missing

I’ve used SE Ranking and can say it is a great tool.

2. Ahrefs

Next, we have Ahrefs, which is undoubtedly the best premium SEMrush alternative.

The tool is gaining more popularity among other SEO tools and many Pro Bloggers are using it for SEO purposes. If you know the industry even a little, then you know it ranks at the top among other SEO tools that can replace Semrush.

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It not only offers similar features to SEMrush but is also offered at a similar price. As the “SEMrush Pro” plan starts at $119.95/month and the “Lite” plan of Ahrefs starts at $99/month.

One of the best features that both tools offer is “Disavow Links”. The feature is more helpful in case you are having a critical link pointing to your site. It simply detects that low-quality critical link and makes your site Google penalty-free.

The Site Audit feature simply tells you where you should work on your site to improve its performance. It shows the issues that hurt your site’s health.

What makes Ahrefs an excellent alternative to SEMrush?

Ahrefs is a better SEMrush alternative for several reasons. Here are a few:

  1. Backlink analysis: Ahrefs has one of the most extensive and accurate backlink databases in the industry, making it a great tool for analyzing your own backlinks and those of your competitors.
  2. Keyword research: Ahrefs has a comprehensive keyword research tool that provides accurate search volume data and keyword difficulty scores. It also offers unique features like “clicks” data, which shows the estimated organic click-through rate for each keyword.
  3. Site audit: Ahrefs’ site audit tool provides a detailed analysis of your website’s technical SEO, highlighting issues that could be affecting your search engine rankings.
  4. Competitor analysis: Ahrefs offers a range of competitor analysis tools, including the ability to analyze your competitors’ top-performing pages and backlinks.
  5. User-friendly interface: Ahrefs has a clean and easy-to-use interface that makes it easy to navigate and find the data you need.

Overall, Ahrefs’ combination of powerful backlink analysis, keyword research, site audit, and competitor analysis tools, along with its user-friendly interface, make it a better SEMrush alternative for businesses and marketers who need a comprehensive SEO toolset to improve their search engine rankings.


  • SEO toolbar extension for Chrome and Firefox
  • In-depth site explorer feature
  • Giant backlinks monitoring tool
  • Robust keyword research tool
  • Backlinks index checker
  • Cheaper than SEMrush


  • We can use it only for one user at a time, there is no option to add more users

3. KWFinder

KWFinder is also a free SEMrush Alternative for Keyword Analysis developed by Mangools. KWfinder is a superb choice for newbies with a low budget to start their blogs.

KWFinder is a keyword research tool that provides users with accurate search volume data, keyword difficulty scores, and other essential metrics to help them find profitable keywords to target.

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It also shows you a table with the top 10 URLs on Google SERP, so that you can do deeper keyword analysis.

Though KWfinder offers a free trial, you get a few searches on the trial plan.

👉 A good practice to do Keyword research with a limited budget is to use different tools and then come out with the best keyword.

How do you think of KWfinder is a Semrush free alternative?

KWFinder can be a cost-effective alternative for businesses or individuals who only need a keyword research tool and do not require the full range of features provided by SEMrush.

Additionally, KWFinder offers a free trial and affordable pricing plans, making it accessible for businesses of all sizes.

So, while KWFinder may not be a full alternative to SEMrush, it can still be a valuable tool for those looking to improve their search engine rankings.


  • Available with a free trial and a $29.90/month subscription
  • You can use it without creating an account
  • Show the top 10 results of Google SERP


  • It offers only 200 keyword suggestions per search
  • Keyword Gap Analysis is missing as available in SEMrush

9 Best SEMrush Competitors & Alternatives in 2023

4. Serpstat

Serpstat is also one of the best SEMrush alternatives that offer most of the features that SEMrush provides.

However, it is cheaper than SEMrush but provides you with keyword research and domain analysis. Though we have alternatives to the SEMrush keyword analysis tool, why not look at Serpstat as a challenger for domain analysis?

Serpstat provides you with Domain and Page URL analytics besides keyword research. You just need to put the domain name in the column and hit enter.

It shows you the monthly traffic of that website, the total number of keywords for which it is ranking, and the site’s search engine visibility.

You can visit the top pages of the website by using Serpstat’s menu options.

Domain analysis is incomplete without backlink analysis. As it is one of the critical factors that are necessary for ranking a website. Serpstat provides you all the features that a domain analysis tool should have.

Serpstat: Best SEMrush alternative. Why?

Serpstat is a comprehensive SEO tool that provides businesses and marketers with a wide range of features to help them improve their search engine rankings.

Its combination of keyword research, competitor analysis, site auditing, and backlink analysis features makes it a powerful tool for businesses of all sizes.


  • Provides a lot of keyword suggestions at a cheap price
  • Offers comprehensive SEO toolset
  • User-friendly interface
  • Free trial available


  • Not a deep analytics as of SEMrush
  • SEMrush has strong web traffic analytics

5. MOZ

Moz is the name that is known to everybody who deals in digital marketing and search engine optimization. It provides a lot of SEO tools that help in enhancing your blog’s visibility on Google or any other search engine.

MOZ developed the famous search engine optimization metric – “Domain Authority” (DA).

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We know the tool for its effectiveness in Keyword Research, Link Analysis, Domain Analysis, Page Optimization, and many more.

Moz Pro comes first when talking about its user-friendly interface for beginners. Moz Pro is an SEO tool that is quite similar to SEMrush in terms of its features and can be one of the best SEMrush competitors.

Moz offers many free SEO tools like link explorer, keyword explorer, Moz bar, etc, but with limited features. And the best part is that these can be used with no Moz Pro account.

Link Explorer shows you the number of inbound, external, and linking domains, page authority (PA), and domain authority (DA). These features help you understand where are you lagging in terms of SEO and on which part you should focus.

The Page Optimization feature helps you improve your blog’s SEO performance. It tells you the issues that are hurting your blog and outranking it against your competitors.

Thus, it can be said that Moz Pro is an outstanding alternative to SEMrush.


  • Free SEO tools
  • Beginner-friendly interface
  • Powerful Keyword Research and Domain analysis
  • Trusted and used by SEO experts


  • It takes time to retrieve the data
  • Advanced features of the tool are a bit expensive

6. SpyFu

SpyFu is another Alternative to SEMrush.

If you are looking for SEMrush to spy on your competitors, then SpyFu could be a better choice. As its name suggests, it is one of the best tools for competitor analysis. Though, it is useful for keyword research as well.

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By using SpyFu you can spy on your competitor’s domain to find some hidden gems he’s using. It brings out the top organic and paid keywords list of your competitor’s blog with estimated profit.

What makes SpyFu one of the best SEMrush contenders?

  • Just like SEMrush competitive analysis, it delivers the best analysis of your competitor’s domain
  • Performs ultimate analysis of your competitor’s keyword
  • More affordable than SEMrush

Besides all these features, it provides you with estimated clicks for keywords and thus estimates PPC profit for that keyword.

You can do a lot of competitor analysis by knowing which keywords they are ranking, what is their traffic source, their backlink profiles, etc.


  • Most advanced competitor analysis features
  • More affordable to use
  • Unlimited data exports
  • Ultimate keyword research


  • Mainly focused on competitor analysis
  • Slightly fewer data as compared to SEMrush

7. SEO Powersuite

Now, we have a SEMrush alternative which is desktop-based software. It helps you monitor your backlinks, and competitor analysis, track your keywords’ ranking, and site audits.

Actually, SEO Powersuite is a pack of four different tools: Link Assistant, Rank Tracker, SEO Spyglass, and Website Auditor. As the name suggests, all the tools have their dedicated tasks. We have a detailed SEO Powersuite review that can help you understand if it suits your needs or not.

If you want to spy on your competitor’s blog, then you can use SEO Spyglass to monitor his backlink profile. Rank Tracker helps you determine the rank of your keywords. However, the Website Auditor helps you improve your site’s performance by analyzing your website.

Link Assistant helps you monitor your blog’s good and bad links. It helps you in detecting bad-quality links and simply remove them.


  • It offers 4 tools in a package with a lifetime deal
  • Ultimate keyword analysis
  • Audits your site for any penalty
  • In-depth backlinks report


  • It is a desktop software, thus requires a huge download to use it

You can leverage 82% OFF for a lifetime by SEO Powersuite Sale which goes live a couple of times every year.

8. Ubersuggest by Neil Patel

While talking about tools similar to SEMrush, how can we forget about Ubersuggest?

This is the tool that answers the query of many bloggers – Which is the Best SEMrush Alternative free of cost?

Initially, the tool was free to use when Neil Patel launched it. But, now it offers a 7-day free trial, and then it is provided free with limited usage.

It has all the features that a premium keyword research tool or competitors of SEMrush should have.

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The interface of Ubersuggest makes it easy to use even by a novice. The best part of it is that you don’t even need to have an account to use it. Just enter your seed keyword and get hundreds of keyword suggestions within seconds.

The results displayed will show you the average monthly search volume, CPC, SEO Difficulty, and Paid Difficulty. It comes with a feature that shows searchers’ age range and how many people click on SEO results.

For a newbie, the SEO difficulty should be less than 20. Along with this, the filters section of Ubersuggest helps you get your desired result in seconds.

You get keyword suggestions such as questions, prepositions, and comparisons. This is indeed an important feature that helps you increase your blog traffic by using keywords as questions and comparisons.

Ubersuggest is undoubtedly a great tool for keyword research, but it doesn’t beat SEMrush’s Keyword Magic Tool.


Here are the facts that will help you understand what I’m saying. Just check out the advantages and disadvantages of Ubersuggest in comparison with SEMrush.


  • Free to use even after a 7-day free trial
  • Hundreds of keyword ideas
  • Free site audit
  • Create a project for keywords rank tracking


  • The keyword difficulty score is not up to par
  • Can’t store keywords list on cloud

9. Searchmetrics

Many of you are well aware of Ahrefs, Moz, and Ubersuggest, we use these tools for Keyword Research and domain analysis.

Searchmetrics is also an SEO tool used for domain analysis. It is relatively unknown to other tools still; it is a great alternative to SEMrush.

Just put your domain name and within seconds it’ll show you a detailed domain analysis. Searchmetrics will generate a comprehensive SEO report of your domain showing your blog’s SEO visibility on desktop and mobile.

Besides this, it shows your blog’s paid and organic search visibility.

The best part of Searchmetrics domain analysis is that it generates the entire report on a single page. You can analyze your blog’s backlinks, organic traffic, and top competitors with a single click.

It’s quite a known fact that the free version will not provide you with all the detailed analytics. Still, you can analyze major parts of your blog needed for search engine optimization.

Do you think Searchmetrics is the best challenger to SEMrush?

Check out its pros and cons for a deeper understanding.


  • Provides domain analysis report on a single page
  • Free version available


  • Less in-depth domain analytics as compared to SEMrush tool
  • Only basic research tools are available

Of course, you understand the value of investing in a powerful SEO tool to improve your website’s search engine ranking and optimize your digital marketing efforts. So, I recommend you invest in the best tool to create a winning SEO strategy.

👉 SE Ranking Toolset: Why Should You Try It?

Verdict: Which is the Best Semrush Alternative?

There is no definitive answer to which is the best SEMrush alternative, as it largely depends on the specific needs and preferences of each individual or business.

That being said, there are several top SEMrush alternatives, including Ahrefs, Moz, SE Ranking, Serpstat, and KWfinder, each with its own unique set of features and benefits.

All SEMrush alternatives discussed here offer the best features and are quite similar to SEMrush. But we all have different needs at different times. So, it is necessary to explore each function of the alternatives to SEMrush so we can use them when we need them.

As some prominent features of these competitors are sufficient for you instead of purchasing the whole subscription of SEMrush.

In my view, Ahrefs wins the battle!

Apart from Ahrefs, SE Ranking is an all-in-one SEO tool you may use in place of SEMrush to get excellent results.

👉 Check 14-day free trial of SE Ranking

Quick Tip: Most of the SEO tools discussed here offer free trials. You must use them before concluding.

While Semrush has established itself as a market leader in the SEO industry, it’s important to explore other options and find the best fit for your specific needs and preferences.

That is why we explored these alternatives to SEMrush.

Which SEMrush Alternative (Free or Paid) is your favorite one? Please share your views in the comment section.

👉 If you liked the article, please, don’t forget to share it.

Nitin Dabas

About Author

Nitin Dabas is your SEO guide. Expert in keywords, on-page SEO, and link-building, he has boosted rankings for countless clients. Read his blog and join his success stories.


  1. Hello Nitin,
    Ahrefs is a genuine SEO tool for keyword research and site audit. But for a newbie like me, I think it is too hurry to go for high paid SEO tools. According to me, KWfinder is the best SEMrush alternative.
    Thanks for sharing the best tools for Keyword Research.

    1. Of course Rahul, that’s the only motive for creating the post on SEMrush Alternatives. This list provides the SEO tools for everyone as per their needs.
      For a beginner, KWfinder is a good choice. However, you may take trial plans of each of the tools to make sure that which tool suits best for your keyword research.

  2. Hey,
    SEMRush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.

  3. Hey Nitin,

    This is an awesome article about Semrush alternatives. I highly recommend KWfinder or Mangools as a must SEO tool for beginners.

    Their pricing plans are superbly made for beginners and also consists of 5 awesome tools at the price of one


  4. Hey Nitin,

    Thank you for sharing these 9 top SEMrush competitors to boost our SEO strategy. Your analysis and comparisons are very helpful in finding the best tool for our needs. SEO tools are essential for optimizing website performance, and your post provides valuable insights on the top alternatives to SEMrush.


    1. Hey Aadiv,
      Thank you for taking the time to read my blog post and leaving such a thoughtful comment. I’m glad to hear that you found my analysis and comparison of Semrush competitors helpful in finding the best SEO tool for your needs.
      It’s always great to hear positive feedback from readers, and I’m glad that you found the post to be valuable and informative.
      Happy Blogging!

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