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Have you invested time and effort in creating a fantastic website, only to find it struggling to gain traffic? You’ve got valuable content, but it seems invisible to the online world. This can be incredibly frustrating.

The good news is there’s a secret weapon of SEO that can improve your website’s ranking and visibility in search results: Dofollow Backlinks.

These aren’t just any links. They’re like golden tickets in the world of search engines, acting as votes of trust that boost your website’s authority and visibility. The more high-quality dofollow backlinks you have, the higher you climb the Google ranks, putting your amazing content in front of the right eyes.

In this post, we’ll break down everything you need to know about dofollow backlinks, why they matter, and how to get them ethically (because spammy tactics won’t cut it!). So, buckle up and get ready to unlock the secrets to SEO success!

What Are Dofollow Backlinks?

Dofollow Backlinks in Simple Terms

Think of the internet like a giant spiderweb, and websites as different destinations on the web. When another website links to yours, it’s like putting up a sign that points people in your direction. These signs are called backlinks.

There are different kinds of signs. Dofollow backlinks are special signs that not only tell people where to find you but also come with a little bonus! This bonus is like a thumbs-up from the website linking to you. Search engines, like Google, see these thumbs-up and consider them a sign of trust.

The more thumbs-ups (dofollow backlinks) you have from well-respected websites, the more important your website seems to search engines. This, in turn, helps your website climb higher in search results, making it easier for people to find you.

Imagine you have a delicious bakery. If famous food critics give your bakery a good review, more people will know about it and want to try your treats. Dofollow backlinks work similarly for your website! They’re like positive recommendations that help you stand out online.

Dofollow Backlinks in Technical Terms

Dofollow backlinks are the HTML attributes that tell the search engine bots to follow that link.

In simple terms, search engine crawlers pass the link juice through dofollow backlinks.

Wait, What’s a Link Juice?

We mentioned that dofollow backlinks are like special signs with thumbs-up. But there’s another cool thing about them: they pass on something called link juice. Imagine link juice like a delicious pot of virtual honey. Websites that have a lot of good content and are well-established online have a lot of this link juice.

When a website with a lot of link juice includes a dofollow link to yours, it’s like sharing a spoonful of their honey with you. This sweet treat (link juice) helps search engines see your website as more valuable and trustworthy. The more dofollow backlinks you have from websites with lots of link juice, the bigger your share of the honey pot becomes!

This doesn’t mean websites literally lose their link juice when they share it. Think of it like a big pot that keeps getting refilled. By creating high-quality content and building good relationships online, you can attract dofollow backlinks and your own share of link juice, making your website more attractive to search engines and visitors alike.

So, getting follow backlinks from higher authority blogs will definitely boost your rankings on SERPs and you’ll have a high DA domain.

How Dofollow Links Works?

Imagine you’re a teacher trying to figure out which students are the real experts in a subject. You could give them a test, sure, but there’s another way: asking other teachers whom they trust for information.

Search engines use a similar approach to rank websites. They can’t physically visit every website on the internet, so they rely on clues to determine which ones are the most trustworthy and informative. One of the biggest clues they look for is dofollow backlinks.

Here’s how it works:

  • Think of dofollow backlinks as votes. When a well-established website links to yours with a dofollow link, it’s like that website is saying, “Hey, this website has great information, you should check it out!”
  • The more dofollow backlinks you have, the more “votes” you have. In the eyes of search engines, this suggests your website is valuable and relevant to your topic.
  • Not all votes are equal. Just like a teacher might trust a professor’s recommendation more than a classmate’s, search engines consider the authority of the website linking to you. A dofollow backlink from a highly respected website carries more weight than one from a brand-new blog.

By analyzing these dofollow backlinks, search engines can build a picture of a website’s authority and popularity. Websites with a lot of high-quality dofollow backlinks are more likely to rank higher in search results for relevant keywords. The higher you rank, the more likely people are to find your website when they search online.

So, dofollow backlinks are like votes of confidence from trusted sources. The more you have, the better you look to search engines, potentially leading to a higher ranking and increased website traffic.

Dofollow vs. Nofollow Backlinks:

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Dofollow Links

As we have discussed dofollow backlinks act like special signposts that not only tell visitors where to find you but also carry a kind of digital currency called link juice.

Link juice represents a website’s authority and credibility.

So, the more high-quality dofollow backlinks you have, the more “link juice” flows to your site, boosting its authority and visibility in search engine rankings.

In simpler terms, dofollow backlinks are like positive recommendations from trusted sources in the online world, helping search engines recognize your website as valuable and relevant.

Dofollow vs. Nofollow Backlinks: Understanding the Difference

While dofollow backlinks are like glowing endorsements, there’s another type of backlink called a nofollow backlink. These links include a special code (rel=”nofollow”) that tells search engines to not pass on link juice.

Think of nofollow backlinks as regular signs that simply point people to your website, but without the added benefit of influencing search engine rankings. They can still be valuable for driving traffic, but they don’t directly impact SEO.

Here’s a quick breakdown of the key differences:

  • Dofollow Backlinks: Pass link juice, improve SEO, act as endorsements.
  • Nofollow Backlinks: Don’t pass link juice, don’t directly impact SEO, provide traffic only.

When to Use Nofollow Links

Nofollow links are still important for a healthy backlink profile. Here are some situations where they’re appropriate:

  • User-Generated Content: Comments, forum posts, and reviews don’t typically get dofollow links to prevent spam.
  • Sponsored Content: Links within paid advertisements are usually nofollow to avoid influencing search rankings unfairly.
  • Social Media Links: Links shared on social media platforms like Facebook and Twitter are typically nofollow.

By understanding both dofollow and nofollow backlinks, you can build a well-rounded backlink profile that attracts visitors and helps your website gain traction in search results.

How to Check If the Link is Dofollow or Nofollow?

It’s advisable to check the attributes of links on your website, rather than just writing content and spending time on other things. To check dofollow links on your site, you may use the follow the simple way:

  • Open the source code of any web page. To do so, just right-click on your Chrome browser and click on the view page source.
  • on the next tab, you will get the source code of that web page.
  • Now, just find out your domain name and check for the links that it is given. You can check out whether it is a follow backlink or nofollow backlink.
Dofollow Backlink
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How to check dofollow links?

Example of a Do-follow Backlink-

<a href=“https://dabasblog.com”>DabasBlog</a>

How nofollow backlink looks like?

<a href=“https://dabasblog.comrel=”nofollow”>DabasBlog</a>

Here, you need to check rel=nofollow in the link codes. If you find such type of attributes before any linking domain, it means the link is Nofollow.

Apart from this common way, you may use SEO tools like SE Ranking or Semrush, etc. to check whether the links pointing to your site are dofollow or nofollow.

Why Do You Need Dofollow Backlinks?

In the competitive world of search engines, ranking high is crucial for attracting organic traffic and achieving online visibility.

This is where dofollow backlinks come into play, acting as a powerful tool to elevate your website and content.

Benefits of Do-follow Backlinks in SEO?

Here’s a breakdown of why dofollow backlinks are essential for your website’s success:

Boosted Search Engine Ranking: Remember how we compared dofollow backlinks to votes of confidence? Search engines like Google heavily rely on these “votes” to determine which websites deserve the top spots in search results. The more high-quality dofollow backlinks you have, the more authoritative and trustworthy your website appears in the eyes of search engines. This translates to a significant boost in your ranking for relevant keywords, making your website more discoverable by potential visitors.

Backlinks Increase Ranking
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Increased Website Traffic: Higher search engine ranking is like having a prime storefront location in a bustling city. With dofollow backlinks propelling you up the rankings, your website becomes more visible to a wider audience searching for topics related to your content. This surge in organic traffic opens doors to a larger pool of potential customers and readers who might be interested in your offerings.

Backlinks Increase Traffic
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Enhanced Credibility and Trust: Dofollow backlinks act like digital recommendations from established and credible websites. When a reputable source links to your content with a dofollow link, it signifies that they find your information valuable and trustworthy. This association with authority figures in your niche builds trust with visitors, making them more likely to engage with your content and potentially convert into loyal customers.

Improved Brand Awareness: As your website climbs the search engine ladder thanks to dofollow backlinks, your brand name gains greater exposure. This increased visibility helps build brand awareness and recognition within your target audience. The more people see your website popping up in search results, the more familiar they become with your brand, potentially leading to future website visits and brand loyalty.

Long-Term SEO Benefits: Building a strong foundation of dofollow backlinks isn’t a one-time effort, but rather a continuous process. However, the SEO benefits it brings are long-lasting. High-quality dofollow backlinks from reputable websites tend to hold their value for a long time, contributing to your website’s authority and ranking stability over the long term. This ongoing benefit ensures your website remains competitive and relevant in search results, paving the way for sustained online success.

The Effects of Dofollow Links on SEO

Dofollow links aren’t just isolated votes of confidence for your website; they create a ripple effect that positively impacts your SEO in a multitude of ways. Let’s delve deeper into the magic behind dofollow links and how they influence your website’s search engine ranking:

  • Improved Credibility and Authority: Search engines like Google consider dofollow links as a signal of trust and authority. When a reputable website links to yours with a dofollow link, it’s like an expert in your field saying, “This website has valuable information.” Search engines see this as a strong indicator that your website deserves to be ranked higher in search results for relevant keywords.
  • Enhanced Link Juice Flow: Remember the concept of link juice? Dofollow links act like pipelines that transfer this valuable SEO currency. When a website with high authority links to you with a dofollow link, a portion of their link juice flows to your website. This increases your own website’s authority, making you a more trustworthy source in the eyes of search engines.
  • Diversification of Backlink Profile: A healthy backlink profile shouldn’t consist solely of dofollow links. However, having a good mix, including high-quality dofollow links, shows search engines that your website is gaining recognition from a variety of credible sources. This diversification strengthens your overall SEO standing and makes it less likely for search engines to penalize your website for unnatural backlink practices.
  • Improved Website Traffic: Higher rankings fueled by dofollow links lead to increased organic traffic. As your website climbs the search engine ladder, it becomes more visible to users searching for relevant topics. This translates to a larger pool of potential customers and readers who can discover your valuable content.
  • Indirect Ranking Boosts for Non-Linked Pages: The power of dofollow links can extend beyond the pages they directly link to. Search engines use complex algorithms to understand the relationships between webpages. When a website with high authority links to your homepage with a dofollow link, it can indirectly boost the ranking of other relevant pages on your website as well.
  • Long-Term SEO Benefits: Building a strong foundation of dofollow backlinks is an investment in your website’s future SEO success. High-quality dofollow links tend to hold their value over time, providing a consistent source of authority and ranking power. This long-term benefit ensures your website remains competitive and relevant in search results for years to come.

4 Ways to Get Dofollow Backlinks (Ethically!)

Dofollow backlinks are like gold in the SEO world, but how do you ethically acquire them and avoid any black hat tactics that could penalize your website? Here are four proven strategies to secure valuable dofollow backlinks and boost your website’s authority:

1. Create High-Quality, Link-Worthy Content:

The foundation of any successful backlink strategy lies in crafting exceptional content. This means creating informative, engaging, and well-researched articles, blog posts, infographics, or videos that provide genuine value to your target audience. When you establish yourself as a thought leader in your niche, other websites are naturally more inclined to link to your content as a credible source.

  • Focus on in-depth guides and tutorials: Address user pain points and offer practical solutions.
  • Incorporate data and statistics: Back up your claims with research and reliable data sources.
  • Prioritize user experience: Ensure your content is well-organized, visually appealing, and easy to navigate.
  • Optimize for relevant keywords: Use relevant keywords throughout your content to improve search engine discoverability.

2. Guest Blogging on Reputable Websites:

Guest blogging allows you to share your expertise with a wider audience while potentially earning valuable dofollow backlinks. Here’s the process:

  • Identify relevant websites: Look for websites in your niche with high traffic and a strong domain authority.
  • Craft high-quality guest posts: Offer fresh and valuable content tailored to the target audience of the host website.
  • Include a natural backlink: Aim for a dofollow backlink placed within the body of your guest post, directing users to your website for further information.

3. Build Relationships with Influencers:

Connecting with influencers in your industry can open doors for mutually beneficial collaborations.

  • Identify key influencers: Look for bloggers, journalists, and thought leaders in your niche with a strong online presence.
  • Offer valuable insights: Engage with their content and offer insightful comments or suggestions.
  • Collaborate on projects: Explore opportunities to co-author blog posts, participate in webinars, or contribute to industry reports. These collaborations can naturally lead to dofollow backlinks as influencers acknowledge your expertise.

4. Utilize the Broken Link Building Strategy:

This strategy involves finding broken links on relevant websites and suggesting your own content as a replacement. Here’s how it works:

  • Find broken links: Utilize online tools or browser extensions to identify broken links on websites within your niche.
  • Create high-quality content: Develop content similar to the broken link’s topic and ensure it offers greater value.
  • Reach out to the website owner: Inform them about the broken link and politely suggest your content as a replacement, offering a dofollow backlink opportunity.

By implementing these ethical strategies and consistently creating top-notch content, you’ll be well on your way to attracting high-quality dofollow backlinks that propel your website to SEO success. Remember, building a strong backlink profile takes time and effort, but the long-term rewards for your website’s visibility and traffic are well worth it.

Best Practices While Getting Dofollow Backlinks

The world of SEO can be a tricky one, and building backlinks is no exception. While acquiring dofollow backlinks is crucial, it’s equally important to follow best practices to ensure your efforts are ethical and sustainable. Here are some key points to remember:

  • Only link to high-quality, relevant content
  • Use descriptive, keyword-rich anchor text
  • Link to a variety of different types of content
  • Use a mix of internal and external links
  • Avoid using too many dofollow links in a single post or page
  • Be selective with the websites you link to, and avoid linking to spammy or low-quality websites
  • Be smart about linking

Quality Over Quantity: Don’t fall into the trap of chasing a high number of backlinks at any cost. Focus on acquiring dofollow backlinks from high-quality, reputable websites relevant to your niche. A few high-authority links are worth more than a sea of irrelevant ones.

Natural Link Building: Avoid any tactics that seem manipulative or spammy. Focus on creating valuable content that people naturally want to link to. Don’t participate in link exchanges or purchase backlinks, as these practices can be penalized by search engines.

Anchor Text Diversity: The text used to link to your website (anchor text) is another factor search engines consider. While including relevant keywords in your anchor text is okay, avoid keyword stuffing or unnatural repetition.

Link Earning, Not Link Building: Shift your mindset. Instead of aggressively “building” links, focus on creating content so informative and valuable that other websites are compelled to link to it organically.

Monitor Your Backlink Profile: Regularly check your backlink profile using online tools to identify any low-quality or spammy links that might be hurting your SEO. If you find any, disavow them using Google Search Console.

Focus on Long-Term Relationships: Building relationships with other website owners and influencers in your niche is not just about acquiring backlinks. It’s about fostering genuine connections that can lead to long-term collaborations and mutually beneficial exchanges.

Remember, quality, relevance, and a focus on creating valuable content are the cornerstones of ethical dofollow backlink building.

FAQs: Dofollow Backlinks

1. Can I buy dofollow backlinks?

While it’s technically possible to purchase backlinks, search engines strongly advise against it. Buying backlinks is often seen as a black-hat SEO tactic and could potentially harm your website’s ranking. It’s always best to focus on acquiring backlinks organically through ethical strategies like creating high-quality content and building relationships.

2. How many dofollow backlinks do I need?

There’s no magic number when it comes to dofollow backlinks. The quality of the backlinks is more important than the quantity. A few high-authority dofollow backlinks from relevant websites are far more valuable than a large number of low-quality links.

3. How long does it take to see results from dofollow backlinks?

Building a strong backlink profile takes time and effort. It can take several weeks or even months to see a significant impact on your website’s ranking after acquiring new dofollow backlinks. However, the long-term SEO benefits are well worth the investment.

4. What are some tools to help me find dofollow backlinks?

There are several online tools available that can help you identify backlinks pointing to your website and those of your competitors. Some popular options include Ahrefs, SEMrush, Moz Open Site Explorer, and Ubersuggest.

5. Can nofollow backlinks still be helpful?

Absolutely! While nofollow backlinks don’t directly pass link juice, they can still drive referral traffic to your website and increase brand awareness. A healthy backlink profile should include a mix of both dofollow and nofollow links to appear natural to search engines.


Dofollow backlinks are no longer a secret – they’re the golden ticket to SEO success. By acting as endorsements from trusted sources and passing on valuable link juice, they boost your website’s authority and visibility in search results. The more high-quality dofollow backlinks you have, the higher you climb the search engine ladder, attracting organic traffic and achieving online dominance.

But remember, building a strong SEO presence goes beyond just backlinks. Here are some additional strategies to consider:

  • On-page SEO: Optimize your website’s content and structure for relevant keywords.
  • Technical SEO: Ensure your website is mobile-friendly, fast-loading, and has a clean codebase.
  • Content Marketing: Consistently create high-quality content that engages your audience and establishes you as an authority.

Now it’s your turn to take action!

Feeling overwhelmed? Don’t worry! Implement the ethical backlink-building strategies mentioned above, and focus on creating exceptional content. If you need a helping hand navigating the exciting world of SEO, feel free to reach out – we’re here to guide you on your journey to website success.

So, are you ready to unleash the power of dofollow backlinks and watch your website soar in search results? Get started today!

Let us know if you have any questions or thoughts about this article in the comments below. Thank you for reading, we are always excited when one of our posts can provide useful information on a topic like this!

👉 If you like the article, please share it!

Nitin Dabas

About Author

Nitin Dabas is your SEO guide. Expert in keywords, on-page SEO, and link-building, he has boosted rankings for countless clients. Read his blog and join his success stories.


  1. Hey Nitin,
    Your post is very informative and useful.
    You are right as a beginner I also think about how to get a high rank on google. Do-follow backlinks are the HTML attributes that tell the search engine bots to follow that link.

    You have mentioned all the things about do-follow backlinks which is very useful for newbies.
    thank you

  2. Hi Nitin,

    Thank you for this!
    I always forget that you can check links in the source code.

    Beginner bloggers shouldn’t start out worrying about SEO rankings.SEO is something that takes practice and time to learn. The more blog posts you publish the better you will get at SEO. Besides, there are more important things beginner bloggers should focus on such as connecting with other bloggers and practicing writing skills.

    So if you are a beginner blogger don’t stress about SEO, it will come, especially with great SEO advice like this.


  3. Hi Nitin,

    Great points here bro. Do Follow links are in-demand commodities. Highly coveted by all bloggers, the best way to earn these links are to create and connect generously for a while. Gain skills. Be seen. Do Follow links flow to generous bloggers who put in the time.


    1. Of course, if we create valuable content and connect with others without any personal interest, then these do-follow backlinks automatically follow us. You are a perfect example to learn how to connect with others generously.
      Thanks for such lovely feedback.

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