10 Best Keyword Rank Tracking Tools To Check Google SERPs

Anyone who understands SEO knows how important Keyword Research is in getting traffic to a website.

Keyword Rank Tracking is equally important to any other strategy in an SEO campaign.

Yes, you put limitless efforts into keyword research, but do you check your keywords position?

Here is what you should know. Suppose, you published a content focusing on some keywords, here are two scenarios-

Case 1: you let it be as it is and don’t track your keywords
Case 2: you track your main keywords position and try utmost to improve their presence on Google SERPs

In the first case, your keywords ranking is at stake! This means your keywords ranking may go down if you don’t focus on it.

While, in the second case, you can improve your keywords rank if you analyze the organic search position, and here come these keyword rank tracking tools that help you to do so.

keyword rank tracking
Keyword Rank Tracking Tools

10 Best Keyword Rank Tracking Tools

10 Best Keyword Rank Tracking Tools

A proper SEO strategy tells that a webmaster must check the keyword position to analyze how the keywords are performing on search engines like Google, Bing, etc. Keyword Rank Checker tools are well known for SEO experts as they use them regularly to analyze their SEO campaigns.

Though there are so many keyword rank tracking tools available, it is quite challenging to choose the best one.

Here, I’m presenting you with the 10 best keyword rank tracking tools that help you in optimizing your keywords.


keyword rank tracking
Image: SEMrush.com

SEMrush is an all-in-one SEO toolkit for SEO enthusiasts. Its main features are keyword research and competitor analysis. However, along with these features it is used for many other purposes.

SEMrush is one of the best rank tracking tools available in the market. It is the first choice for many of the SEO experts.

Among many other attractions of the tool, the keyword rank tracker is also a great feature of SEMrush that allows you to track the updated rank of your prime keywords.

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Keyword Rank Checker

You simply have to create a project in SEMrush to check your keywords position by its position tracking tool.

There are 3 SERP tracking tools in SEMrush

  • Position Tracking– It tracks keywords position daily
  • Sensor– It tracks the volatility of the search engine and monitors the update of Google’s algorithms
  • Ranks– It shows domain visibility with paid and organic keywords

SEMrush Pricing – It starts at $99.95 monthly (get a 7-day SEMrush free trial)

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SE Ranking

rank tracking tools
Image: SERanking.com

SE Ranking is an emerging tool similar to SEMrush that provides you with your keywords ranking, and competitive research along with keyword research.

The interface of the tool is quite user-friendly and that’s why it is one of my favorite keyword rank tracker tools.

You may have a question like how to track my keywords ranking on Google Mobile? Here is the answer to it. SE Ranking SEO tool allows you to track your keywords ranking over Google, Yahoo, Bing, and Yandex along with their mobile search engines also.

It makes this SEO tool as one of my best rank tracking tools.

SE Ranking is known for its exact keyword ranking details and that’s why it is listed among the top 10 best rank tracking tools.

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So, if you are looking for the best tool to check website ranking, then the SE Ranking tool is for you.

Just like SEMrush, you have to create a project in the SE Ranking tool to monitor your keywords position. But, why would you use SE Ranking software?

Yes! It is the most obvious question and the answer is quite simple, just try it your own and find out why you should use it. Basically, it is an affordable SEO tool that offers a variety of features in the basic plan.

Just sign up here for SE Ranking Discount and use Promo Code- DABASBLOG to get a flat 10% off.

SE Ranking Pricing– It starts at $31 monthly if you want daily updates for your keywords position. However, for weekly updates, the optimum plan starts at $18.6 monthly.

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Image: Ahrefs.com

Ahrefs is another keyword rank tracker tool that is not only limited to keyword rank tracking but it has a lot of other features also.

Many of you must have found SEMrush as the first choice by many SEO experts but in addition, Ahrefs also got mentioned by them as one of the best keyword rank tracking tools.

Though Ahrefs is best known for its backlinks analysis feature, however, it has emerged out with a huge keyword database to be the best keyword rank tracker tool.

The keyword rank tracking feature of Ahrefs automatically finds out the top keywords of the entered URL and starts showing their updated ranking on SERPs.

So, just analyze top positions and SERP features to boost your keywords ranking.

Recently, they have announced Ahrefs Webmaster Tools where you can track your keywords position along with historical data but with limited features.

However, to use full-fledged features of the tool along with its keyword rank tracker, you can start with its 7-day trial.

Ahrefs Pricing– It starts at $99 monthly and a 7-day trial at $7.


Moz rank tracker
Image: Moz.com

Moz is the leading giant when it comes to names for the best SEO tools. The tool is used by many of the webmasters for various purposes and keyword rank tracking is one of them.

It is a keyword rank tracker tool that allows you to check for your keywords rank at four different search engines i.e. Google (USA or International), Google Mobile, Bing, and Yahoo.

Do these keyword rank tracking tools used for only keyword research and rank checking?

No! Along with these features you can use these tools for domain analysis, competitive research, backlinks checker, site audit, etc.

Moz Pro Package provides you Moz Rank Tracker and it is available with a 30-day free trial.

Moz Pro Pricing– It starts at $99 monthly or you can avail of a discount if choose the annual payment option.


keyword rank tracking
Image: Accuranker.com

Unlike other SEO tools, AccuRanker is a dedicated keyword rank checker tool that delivers the best results.

AccuRanker provides you the most up-to-date keyword rank details. Along with keyword rank tracking, it provides you some more features like competitor analysis, and keyword performance analysis, etc.

You can easily integrate the tool with Google Analytics and Search Console data. With the help of AccuRanker, you can easily track your keywords position on Google, Bing, Yahoo, YouTube, Baidu, and Yandex.

As AccuRanker is a highly dedicated keyword rank tracker tool, so, you get a clean interface for keyword rank tracking.

If you are interested in this keyword rank checker tool, then it is available with a 14-day free trial.

AccuRanker Pricing– It starts at $109 monthly and $99/month if you choose the annual plan.


keyword rank tracking tools
Image: Searchmetrics.com

Searchmetrics is a powerful keyword rank tracking tool that provides you the results from more than 130 countries.

This keyword rank tracker tool allows you to track your keywords position from Google, Bing, Yandex, Baidu, etc. In addition, you get rankings on-demand feature, five times a week.

As you very well know how important is Mobile SEO nowadays. This tool helps you analyze the search results of iOS and Android mobile apps.

For local SEO, you can analyze the performance of your main keywords with 435 cities. If you want to give it a try then, you can use its free trial.


wincher keyword rank tracking
Image: Wincher.com

Wincher is also considered one of the best keyword rank tracking tools available in the market. It is specially dedicated to Google Rank Tracking.

You can use Wincher for the competitor analysis, it sends you a notification if your competitors rank up and dominate over you for a given keyword.

You simply have to add domain and keywords for competitive analysis and that’s it.

If you are a WordPress user, then you can use the Wincher Rank Tracker plugin to monitor your keywords ranking. You can get your keyword rank tracking reports in a pdf format that makes it easy for you if you want to give a presentation.

The only downside of the Wincher Rank Tracking tool is that it is especially for Google and can not be used for Yahoo and Bing ranks tracking.

For the best Google keyword rank tracker, you can use Wincher’s 14-day free trial.

Wincher Pricing– It starts at $11.7 monthly or 10 Euro per month.

Advanced Web Ranking

Advanced Web Ranking
Image: AdvancedWebRanking.com

While talking about the best keyword rank tracking tools, how can we forget the Advanced Web Ranking tool?

Yes, Advanced Web Ranking or AWR is the longest standing keyword rank tracker tool. The tool was created in 2002 and since then, it has been used by top SEO experts and agencies.

The unique feature of this keyword rank tracking tool is that it a cloud-based service that monitors your keywords at major search engines like Google, Yahoo, Bing, etc.

You can get on-demand ranking reports along with competitive research.

The tool also provides keyword difficulty along with local and mobile rankings. The tool provides a 30-day free trial before sign up for a paid account.

AWR Pricing– It starts at $49 monthly that goes to $499 monthly for agencies.

SEO Profiler

SEO Profiler
Image: seoprofiler.com

SEO Profiler is one of the best rank tracking tools. Well, I must say that it is not only a keyword rank tracker tool but also a great SEO package.

Apart from keyword rank tracking, it offers you website audit, broken link checker, keyword suggestion tool, competitors spy, backlinks audit, On-Page SEO Checker, and many more.

SEO Profiler allows you to track keywords position for up to 10 projects. The tool is easy to integrate with Google Analytics and simple to use.

The tool is specially designed keeping in mind all types of users like individuals, professionals, digital marketers, Agencies, etc.

Its all-in-one features make it a great SEO tool that provides you the opportunity to rank even those keywords that aren’t currently ranking by offering keyword optimization tools.

It offers a 7-day free trial and you must give it a try.

SEO Profiler Pricing– It starts at $69.95 monthly and goes up to $999.95 for Enterprise.


Image: SERPWatcher.com

SERPWatcher is a keyword rank tracking tool developed by Mangools. The developer is well known for its SEO tools and here they provided an affordable keyword rank tracker tool.

The tool is well designed to provide you a detailed position tracking tool that monitors your keywords ranking at Google, Bing, Yahoo, etc.

It provides you daily keyword position updates along with features like keywords suggestion, competitor’s keyword spy, etc. SERPWatcher as the name suggests tracks your keywords position at different major search engines.

SERPWatcher Pricing– It starts at $29.90 monthly (get a 10-day free trial here)

10 Best Keyword Rank Checker Tools

The Best Way To Utilize Keyword Rank Tracking Tools

So, now you have many of the best rank tracking tools with you, but how to utilize them to get the best results?

Yes! You have to utilize the keyword rank checker tools efficiently to optimize your keywords.

How do I check my keyword ranking? Here is something you should know –

  • First, choose any of the best rank tracking tools and create a project
  • Now add your main keywords in it just after you published the content around them
  • Now from the next day monitor your keywords ranking at the different search engines
  • Suppose, you find a keyword that is ranking on the 2nd page, it’s an excellent opportunity for you to put utmost efforts to push the keyword to the 1st page
  • Well, this can be difficult if you don’t monitor position changes of your keywords using the keyword rank tracking tools

👉 10 Best SEMrush Competitors & Alternatives in 2021

FAQ about Keyword Rank Tracking Tools

What is a Keyword Rank?

You see many results just after searching for a query. The position where your targeted keyword appears at the search results on a SERP (search engine results page) is called Keyword Rank or Keyword Position.

What is a keyword rank tracker tool?

Keyword Rank Tracker is a tool that monitors the position of your website for the targeted keywords at the SERPs. You can simply track your keywords ranking using a keyword rank tracking software or tool.

These keyword rank tracking tools can be any of the 3 types-

  • Desktop software– The tools that can be downloaded on your system and track your keywords position like Rank Tracker of SEO Powersuit
  • Web Browser Plugins– These are the plugins that integrate with your browser to provide you insights into your keywords position
  • Web-based SaaS– These are web-based Software-as-a-service that eliminates the need of downloading any software to your system. These are simply a web-based service that can be accessed online.

Why do you need Keyword Rank Tracking Tools?

Every website owner needs to have the best online presence for his campaign. These rank tracking tools help you in tracking your keywords position and provide you the opportunity to optimize your keywords and improve their rank at SERPs.

What are the best rank tracking tools?

SEMrush, SE Ranking, Ahrefs, SEO Profiler are the best keyword rank tracking tools.

Which is the best rank tracking tool for bloggers?

My personal experience with keyword rank checker tools proudly recommends SEMrush and SE Ranking for the bloggers. I can proudly say that these are the best tools to check website ranking.

How do I find my Google Keyword Ranking?

In most of the keyword rank checker tools, you have to create a project first. After creating a project, just add your prime keywords list to track your keywords.

By doing this, you can easily find your Google Keyword Ranking.

Best Keyword Rank Checker Tools

What are the tools you are using for your keywords position tracking? Does it deserve the mention in the list of best rank tracking tools? Please share it in the comments.

I hope you liked this article on Best Keyword Rank Tracking Tools. If you have any doubt, please feel free to comment below.

And please, don’t forget to share it.

📣 Ultimate Guide to Keyword Rank Checker

Hello, I am Nitin Dabas, a full-time blogger from India. Founder of Dabas Blog. I write on SEO and Blogging Tips with an aim to help people earn money with their blogs. Of course, I'm here to help you grow.

6 thoughts on “10 Best Keyword Rank Tracking Tools To Check Google SERPs”

  1. These look like some classics to me Nitin; great job dude. As I update and SEO-optimize old blog posts I see the importance of choosing the right keywords for your blog. Good content is a must but we need to select the proper keyword to drive the right type of blog traffic.


    • Of course, Ryan. Proper keyword selection is a must and along with it, we need to monitor their rankings too as SERPs are very volatile.
      Thanks for your valuable feedback.

  2. Hey Nitin,
    Your post is very helpful and informative for all readers and for me also.
    You are right keyword rank tracking is also important like seo campaigns. I know about semrush, it is very useful to use because its main benefit is that its do keyword research and competitor analysis.
    You have mention an awesome list of tools.

    thank you


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