SE Ranking Pricing [Nov 2025]:  Save Up To $621/Year!

SE Ranking offers three pricing plans ranging from $52 to $259 per month (annual billing), each designed for different user needs—from solo bloggers to large agencies. With a 14-day free trial and no credit card required, it’s one of the most affordable all-in-one SEO platforms compared to competitors like Semrush and Ahrefs.

In this guide, I’ll break down each plan’s features, costs, and recommend which tier is best suited for each buyer. I’ve been using SE Ranking for five years, managing three websites, so this analysis is based on real, hands-on experience, not just feature lists.

SE Ranking Pricing Overview

SE Ranking uses a flexible pricing model based on three main factors:

• the plan tier (Essential, Pro, or Business)
• billing cycle (monthly vs. annual)
• keyword tracking volume

Annual billing provides a 20% discount across all plans—saving $156 to $621 annually, depending on your tier. The platform also offers paid add-ons for Content Marketing ($40/month), Local Marketing ($40/month), and Social Media Management ($40/month), which are optional but expand functionality significantly.

All prices listed are current as of November 2025 and based on daily keyword tracking.

Which SE Ranking Plan Is Right for You?

Choosing the right SE Ranking plan depends on your project scale, keyword tracking needs, and team size. Here’s a straightforward breakdown to help you decide quickly without overthinking.

Essential Plan: Solo Bloggers and New SEO Users

The Essential plan ($52/month annually) is perfect if you’re managing 1-5 websites, tracking under 500 keywords, and working independently.

It includes all core SEO tools—rank tracking, site audits, backlink monitoring, and keyword research—but limits you to 1 user seat and 5 projects. You’ll track 500 keywords daily across 5 projects, audit websites up to 1,00,000 pages, and monitor 17,500 backlinks.

You’ll generate unlimited reports with customizable metrics, but they’ll display SE Ranking branding. Historical data access is limited to recent weeks only—no long-term trend analysis.

This tier suits beginner bloggers building their first niche site, freelance writers optimizing portfolio sites, or affiliate marketers tracking product review keywords.

You won’t get white-label reports or team collaboration features, but for solo operations on a tight budget, Essential provides everything needed to grow organic traffic.

Pro Plan: Small Agencies and Serious Marketers

The Pro plan ($95.20/month annually) unlocks up to 30 projects, 2000 keyword tracking capacity, and 3 team seats for collaboration.

The website audits cover 250,000 pages, and backlink monitoring handles 30,000 links. You’ll track 10 competitors per project instead of 5. This tier is ideal for SEO freelancers managing 5-10 clients, small agencies with multiple accounts, or established bloggers running 10-15 monetized sites. You’ll gain access to white-label reporting (with Agency Pack add-on), Looker Studio integration, and 3 months of historical data.

If you’re charging clients $300-500 monthly for SEO services, the Pro plan represents just 19-32% of single-client revenue—making it highly cost-effective.

Business Plan: Large Agencies and Enterprises

The Business plan ($207.20/month annually) is designed for teams managing 30+ clients, tracking 5,000+ keywords, and requiring API access for custom integrations.

With 5 team seats, unlimited projects, full historical data, and enhanced audit capacity (10,00,000 pages), this tier supports scalable agency operations. If you’re handling 25+ active clients, the cost breaks down to approximately $8.29 per client monthly—highly cost-effective for comprehensive SEO management.

Add-ons Explained

SE Ranking offers four optional paid add-ons available on any plan.

• The Content Marketing module ($29/49/99/month) includes AI content generation, plagiarism detection, and readability scoring.
• The Local Marketing tool ($23/230/1,150/month) manages Google Business Profiles, tracks local rankings, and monitors citations across directories.
• AI Search ($89/179/345/month) monitors your presence in AI search, helps you analyze data, and improves your presence in AI mentions.
• The Agency Pack ($50/month) enables white-label reporting, custom branding, and client-facing dashboards.

Add-ons bill separately—choose only what you’ll actually use.

Simple Calculation to Choose Your Ideal Plan

Scenario 1: Solo Blogger

• 300 keywords, weekly tracking, 3 websites
• Recommended: Essential Plan
• Cost: $52/month (annual) or $65/month (monthly)

Scenario 2: Small Agency

• 1,500 keywords, daily tracking, 15 clients
• Recommended: Pro Plan
• Cost: $95.20/month (annual) = $1,142.40/year

Scenario 3: Large Agency

• 8,000 keywords, daily tracking, 50+ clients
• Recommended: Business Plan + custom add-ons
• Cost: $250-350/month, depending on configuration

How Much Can You Save With Annual Billing?

SE Ranking rewards long-term commitment with a flat 20% discount on all annual subscriptions compared to month-to-month billing. This discount applies automatically to every plan tier—Essential, Pro, and Business—making annual billing the most cost-effective option if you plan to use the platform for more than six months.

Here’s exactly how much you’ll save by choosing annual billing:

For example, if you choose the Pro plan with annual billing at $95.20/month, you’ll pay $1,142.40 upfront for the year instead of $1,428 with monthly payments—saving $285.60 total. That’s equivalent to getting nearly 3 months free.

The savings become even more significant for the Business plan, where annual billing cuts over $600 from your yearly costs. SE Ranking’s annual discount essentially pays for itself within 10 months, and unlike many competitors who offer smaller discounts (typically 10-15%), SE Ranking’s consistent 20% reduction makes long-term planning financially attractive for agencies managing multiple clients.

What is SE Ranking?

Let me tell you — SE Ranking is my all-in-one SEO resource. Before I found it, I was bouncing between tools for keywords, site audits, and competitor checks. It was exhausting and expensive!

SE Ranking is an all-in-one cloud-based SEO platform [read my comprehensive SE Ranking review] that combines keyword tracking, site audits, backlink analysis, competitor research, and content optimization tools in a single interface.

Founded in 2013, it has grown to serve over 1.5M+ users worldwide—from solo bloggers to enterprise agencies—providing comprehensive SEO management without the complexity of premium-priced competitors like Semrush or Ahrefs.

Key Features I Use All The Time

1. Keyword Research

Pop in a keyword, and SE Ranking gives out tons of keyword ideas, search volumes, and difficulty scores. I also use their keyword grouping tool constantly — no more messy spreadsheets!

I have written a detailed guide on how to do keyword research with SE Ranking. It will definitely help you find tons of keyword ideas.

2. Rank Tracking

I track daily rankings for my main keywords across different locations. It’s a great feeling waking up and seeing that little green arrow pointing up! And if things drop… well, I know what to fix.

Based on my hands-on experience with the tool, this step-by-step guide will walk you through setting up the SE Ranking Rank Tracker to monitor your keywords’ performance on SERPs.

3. Website Audit

My first site audit with SE Ranking was humbling — broken links, slow pages, missing meta descriptions. But the tool prioritized everything, so I didn’t get overwhelmed. It’s like a health check-up for your site.

4. Competitor Analysis

I’m a little nosy, so I love this. You can see your competitors’ top keywords, traffic, and even what ads they’re running. It’s saved me hours of guesswork.

5. Backlink Monitoring

Losing backlinks sucks. SE Ranking sends alerts when I lose one, so I can follow up or find a replacement.

And honestly? That’s why SE Ranking is trusted by so many marketers and agencies. It’s affordable, accurate, and doesn’t make you feel like you need an SEO degree to use it.

The reports are slick and white-label ready, which makes me feel professional when sending them to clients.

Real World SE Ranking Reviews & User Ratings

SE Ranking Pricing vs Competitors

SE Ranking positions itself as the budget-friendly alternative to premium SEO platforms while maintaining comparable core functionality. Here’s how its pricing compares to three major competitors.

SE Ranking vs Semrush Pricing

Okay, Semrush is powerful, but oh man — it’s expensive.

• Semrush pricing (annually):
  • Pro: $117.33/month
  • Guru: $208.33/month
  • Business: $416.66/month
• SE Ranking pricing (annually):
  • Essential: $52/month
  • Pro: $95.20/month
  • Business: $207.20/month

Semrush’s entry-level Pro plan costs $117.33/month ($1,408 annually) and tracks 500 keywords across 5 projects—the same limits as SE Ranking’s Essential plan at $52/month ($624 annually). That’s a $784 annual difference for nearly identical capacity.

Semrush justifies premium pricing with a larger keyword database (27 billion vs 5.4 billion), extensive PPC tools, and content marketing features. However, for users focused on rank tracking, site audits, and keyword research, SE Ranking delivers 85-90% of functionality at 37% of the cost.

For detailed comparison of features beyond pricing, check out my SE Ranking vs Semrush comparison article.

SE Ranking vs. Ahrefs Pricing

Ahrefs is another giant — and honestly, I still use their free Webmaster Tools sometimes — but their pricing hurts.

• Ahrefs pricing (annually):
  • Lite: $108/month
  • Standard: $208/month
  • Advanced: $374/month
  • Enterprise: $1499/month

Ahrefs Lite plan starts at $108/month ($1,290 annually), tracking 750 keywords across unlimited projects. SE Ranking’s Pro plan ($95.20/month, $1,142.40 annually) tracks 2,000 keywords with similar project limits—representing $148 in annual savings while offering 2.7x more keyword capacity.

Ahrefs excels with its massive backlink database (36+ trillion links) and industry-standard link analysis. However, its credit-based system limits heavy users. For comprehensive SEO management focused on rank tracking rather than deep backlink analysis, SE Ranking provides better value.

Want to know how they stack up beyond price? Here’s my SE Ranking vs Ahrefs comparison.

👉 My takeaway: If backlink analysis is the core of your business, Ahrefs might be worth it. But if you’re looking for an affordable all-in-one SEO platform with keyword tracking, audits, and competitor research — SE Ranking nails it at a fraction of the cost.

SE Ranking vs. Serpstat Pricing

Serpstat is often seen as SE Ranking’s closest competitor — both are great for all-in-one SEO on a budget.

• Serpstat pricing (annually):
  • Individual: $50/month
  • Team: $100/month
  • Agency: $410/month

Serpstat positions itself as another budget-friendly option, with plans starting at $50/month (Lite plan, 5 projects). However, Serpstat’s keyword tracking limits are more restrictive—its Lite plan tracks only 100 keywords compared to SE Ranking Essential’s 500 at similar pricing ($52/month annually).

SE Ranking offers more generous limits at comparable prices, particularly for agencies managing multiple clients. Serpstat’s interface receives mixed reviews for complexity, while SE Ranking consistently earns praise for intuitive navigation.

👉 Pro tip: Serpstat has more integrations and custom reports, but SE Ranking’s UI, project management, and customer support are, in my opinion, much better for day-to-day SEO tasks.

Quick Comparison: Feature-to-Price Analysis

Here’s the quick reality check:

👉 Bottom line: SE Ranking provides the best price-to-performance ratio for users prioritizing rank tracking and site optimization over specialized features.

5 Ways to Save Money on SE Ranking

SE Ranking pricing is already competitive, but smart buyers can reduce costs further with these proven strategies. Here’s how to maximize value without compromising features.

1. Choose Annual Billing for an Automatic 20% Discount

SE Ranking automatically discounts all plans by 20% with annual billing. Essential drops from $65 to $52 monthly ($156 yearly savings), Pro falls from $119 to $95.20 monthly ($285.60 saved), and Business decreases from $259 to $207.20 monthly ($621.60 saved).

No coupon codes needed—just select annual billing at checkout. If you’re using SE Ranking for six months or longer, annual billing pays for itself.

2. Wait for Black Friday and Cyber Monday Deals

SE Ranking typically offers 30-40% off annual plans during Black Friday and Cyber Monday. These stack with the standard 20% annual discount, creating total savings up to 50%. Past deals reduced the Pro plan to approximately $72/month annually (normally $95.20). Waiting until late November can save hundreds if you’re not in urgent need.

3. Start with a Lower Plan and Upgrade Later

Don’t overbuy capacity you won’t use immediately. Begin with Essential ($52/month annually) even if you think you’ll need Pro eventually. SE Ranking allows seamless mid-subscription upgrades with automatic prorating—you’ll only pay the difference. Many users find Essential sufficient for 6-12 months before upgrading, saving $43.20 monthly compared to starting with Pro unnecessarily.

4. Maximize the 14-Day Free Trial

SE Ranking provides a 14-day free trial without requiring credit card details. Run complete site audits, export competitor data, and generate reports during this period. The trial includes all Business plan features, letting you evaluate the platform risk-free before committing financially.

5. Use the Referral Program for Account Credits

SE Ranking’s referral program provides credits when referred users purchase paid plans. Share your referral link with SEO professionals and bloggers. Successful referrals earn credits toward subscription renewal, potentially offsetting 1-2 months of annual costs.

SE Ranking Free Trial — What’s Included?

SE Ranking offers a risk-free 14-day free trial with full platform access and no credit card required. Here’s what you need to know before signing up.

How to sign up for the free trial

All you have to do is head to seranking.com, click on “Start Free Trial,” and fill in your name, email, and password. No credit card is required — which is a huge relief, right?

Once confirmed, you’ll immediately access the dashboard and can add projects.

I hate those “free” trials that sneakily charge your card after 7 days. After signing up, they’ll send a confirmation email, and you’re good to go. It literally took me less than 2 minutes.

Features available during the free trial

I was pleasantly surprised by how much SE Ranking lets you test. During the trial, you’ll get access to:

• Keyword Rank Tracking — I could track keywords for my blog and see daily position changes.
• Website Audit — This one was eye-opening! SE Ranking scanned my site and pointed out broken links, duplicate content, and even mobile usability issues.
• Competitor Research — I checked out two competitor domains using SE Ranking’s competitive research feature and found keywords they were ranking for. I literally made a list of content ideas from this!
• Keyword Research Tool — You can use it to find keyword difficulty, search volume, and CPC data.
• Backlink Checker — You get limited backlink checks, but enough to get a sense of your site’s authority and compare against competitors.
• Marketing Plan — A step-by-step checklist SE Ranking created to help improve your SEO, which I found surprisingly detailed.

In short, it’s not a stripped-down demo. It’s almost everything the paid plans offer — just with usage limits.

Trial duration and limitations

The free trial lasts 14 days. And here’s the honest part:

• You’re limited in the number of keywords and projects you can track. I think I could track up to 250 keywords and one website project during the trial, which was more than enough to test things out.
• Some advanced features, like API access or white-label reports, aren’t available.

If you’re like me and love poking around before committing, it’s definitely worth those two weeks. Just make sure to really use it — do a site audit, play with keyword tracking, and check out competitor data. You’ll know if it’s the right tool before spending a penny.

Frequently Asked Questions

I totally get it — SEO tools can feel like a long-term commitment, and pricing questions always pop up. When I was starting out, I had the same concerns. So here’s what I’ve learned after using SE Ranking (and emailing their support more times than I care to admit!).

My Experience with SE Ranking Pricing

I’ve been using SE Ranking since 2021—over 4 years now. Here’s my honest journey from a budget-conscious blogger to managing multiple sites and clients.

🎯 Where I Started: Optimum Plan (2021)

My situation in 2021:

• Managing 2-3 niche blogs
• Tracking ~200 keywords
• Monthly budget: Under $40
• The previous tool felt too expensive for the features offered

SE Ranking Optimum Plan (2021 pricing):

• Monthly billing: $31/month
• Annual billing: $24.80/month (with 20% discount)
• Total annual cost: $297.60
• Capacity: 250 keywords, 10 websites, 25,000-page audits

The decision was simple:

At under $300 annually, this was a no-brainer compared to Semrush ($1,199/year even back then). The 14-day free trial revealed technical SEO issues I’d been missing for months. After seeing real results, committing to annual billing was easy.

📈 The Upgrade: Plus Plan (2022)

What triggered the upgrade:

• 🚀 Hit the 250-keyword limit (sites were growing fast)
• 🚀 Landed my first 2-3 SEO consulting clients
• 🚀 Needed unlimited websites for client projects
• 🚀 Required white-label reports for professional presentations

Plus Plan pricing when I upgraded (2022):

• Approximately: $80/month (annual billing with 20% off)
• Keyword capacity: 1,000 keywords
• Websites: Unlimited

The math that justified it:

Client income: $300-400/month each (3 clients) = $900-1,200/month

Tool cost: ~$87/month

Net profit after SE Ranking: $813-1,113/month

The Agency Pack add-on made my client reports look agency-grade, and unlimited websites meant no artificial limits on growth.

Pricing Evolution: 2021 vs 2025

My Final Recommendation (4+ Years Later): Despite price increases, SE Ranking remains the most transparent, scalable, and value-driven SEO platform I’ve used. Four years in, I have zero regrets

Conclusion: Is SE Ranking Worth It?

So, after diving deep into SE Ranking’s pricing, features, and comparisons — what’s the verdict? Honestly, if you’re someone like me who values flexibility, transparency, and solid SEO tools that don’t burn a hole in your wallet, SE Ranking is hard to beat.

SE Ranking is hands-down the best value in SEO tools today. After 4+ years and testing every major competitor, I can confidently say it delivers premium functionality at budget-friendly prices.

Whether you’re a blogger tracking your first keywords or an agency managing dozens of clients, SE Ranking scales with your needs without breaking your budget. The pricing transparency is refreshing in an industry full of hidden fees and surprise charges.

Don’t take my word for it—grab the 14-day free trial and see the difference yourself. You’ll understand why I’ve never switched despite constant offers from competitors.

If you’ve got questions or you’re still unsure which plan is right for you, drop them in the comments — I’d be happy to help!