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You’ve heard the word affiliate marketing before, but don’t really know what it means. Many people find it confusing. Get a better understanding of affiliate marketing with this blog post.

Affiliate marketing is a fantastic way to earn money online. Even if you have no previous experience with affiliate marketing, you can start earning now and learn along the way.

What is Affiliate Marketing?

Affiliate Marketing means earning money every time you promote the products/services and drive sales. This means you get commissions in return for driving sales to the company.

This extensive guide will help you know more about affiliate marketing and how it works.


Before diving into this guide, let me tell you why you should care about affiliate marketing.

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Affiliate Marketing

Yes, passive income.

That’s the reason, right?

Earn even while you sleep.

In this article, you will get to know about how to make money with affiliate marketing.

Now, let’s get started!

What is Affiliate Marketing? How Does It Work?

Affiliate Marketing is earning money by promoting a company’s products/services. Every time when you drive sales to the company, they give you reward as commissions.

Basically, affiliate marketing is based on revenue sharing. If you are a producer of a product or providing services to the customers, then you can hire freelancers to boost your sales. In return, you offer them some incentive to drive sales to your products/services.

If you want to make money online and have no products/services of yours, then you may use affiliate programs to make money blogging.

Simply, promote the products/services of others on your blog, social media handles or YouTube, etc. to earn some commission. These commissions may range from 10% to 50% or more.

How does Affiliate Marketing work?

Link advertising is an effective tactic to generate a passive income. To understand how affiliate marketing works, you need to understand different aspects and terminologies related to it.

How does affiliate marketing work
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Affiliate Marketing Model

Product Creator

It is the seller of a product/service. You may find different names like vendor, merchant, retailer, product creator, etc. all these names give a simple meaning to the seller.

The products may be physical ones like household items, books, etc., or digital ones like software, services, etc.

The seller can be an eCommerce merchant who wants to sell his products and to do so, he invites affiliates to drive sales to his products. For the correlation between merchant and affiliate, the vendor needs an affiliate program.


The affiliate could be a freelancer, blogger, influencer, or YouTuber. This is simply a person who promotes the products or services of the vendor.

In simple terms, we know it as a publisher who writes reviews or tutorials about the seller’s products. In this way, he convinces and converts his targeted audience into customers of the seller’s products.

In return, the affiliate receives commissions as a reward from the seller.

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It is a consumer of any product or service. Basically, the customer looks for a product that helps to boost his business. To find the product, he may search for it online or offline.

In online mode, he gets a variety of results about relevant products needed for his business. Basically, these results are published by affiliates to give more clarity to the consumer about that product. If he finds the review or tutorial useful, then he may end up buying that product from the affiliate link provided by the affiliate. This helps the affiliate earn some commission.

While in offline mode, he may visit a store for the product and there the salesperson explains to him the features of the product. Similar to the online mode, if we satisfy the customer with the review provided to him, he buys the product.

Affiliate Program

Basically, in digital marketing, an affiliate program is necessary to build a connection between seller and affiliate.

In simple terms, when a vendor wants to invite affiliates to increase his sales, he provides an affiliate program for the affiliates to join him. Using this program, the vendor, as well as the affiliate, gets to know how many sales are driven by a particular affiliate.

Affiliate Link

An affiliate link is a link that is used to track the conversions made by an affiliate for a product. In most cases, it is very complicated to remember, so webmasters use affiliate link-cloaking plugins like Thirsty Affiliate or Pretty Links to make it simple and easy to remember.

Affiliate Platform or Network Place

Finding affiliate programs may exhaust you. You need to visit every vendor’s website to see if it has an affiliate program or not.

But at an Affiliate network place, you get to know about different affiliate programs of your niche. You just need to get approval from the Affiliate Platform and then you are ready to join all affiliate programs in your niche.

ShareASale affiliate
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ShareASale Affiliate Network Place

ShareASale, ClickBank, Impact, and Commission Junction are the most trusted and reputed affiliate network places.

Affiliate Marketing for Beginners

So far you got to know what affiliate marketing means. Now, a question might mess up your mind- how to become an affiliate marketer?

Of course, looking at the opportunities in this digital era, this question is logical. And if you are passionate about generating passive income and affiliate marketing, then I’d recommend you go ahead.

Affiliate Marketing has grown exponentially in the past couple of years and the global worth is estimated at about $15B markets till next year.

Affiliate marketing trend
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Affiliate Marketing Trend

Let’s dive into how to start an affiliate marketing-

How to Start Affiliate Marketing?

Trust is the foundation of Affiliate Marketing.

Building and keeping trust among your audience is the secret to being a successful affiliate marketer.

Affiliate Marketing involves some basic steps to follow that are crucial if you want to become an affiliate marketer.

  1. Choose your niche
  2. Decide the platform
  3. Choose affiliate programs
  4. Create content and spread awareness
  5. Convert audience into customers

👉 How To Start Affiliate Marketing With No Money?

  1. Choose your niche:

Well, affiliate marketing is indeed a substantial source of income. But, it is also true that you’ll find a lot of competition at the start.

To overcome this situation, you need to narrow down your competition by analyzing your niche.

You may choose food, health, electronics, digital and physical products, etc. for promotion.

You must choose a niche with high search volume and low competition. One important thing to note while picking up a niche is that it must be monetizable. Else, all your hard work is in vain.

So, give some time to do niche research and you will come up with a fruitful niche to start affiliate marketing.

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2. Decide the platform

Now, as you have decided on your niche, it’s time to choose the platform to promote.

Affiliate Platform
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Affiliate Platforms

You may choose to write reviews, spread awareness about products on social media, or give tutorials on YouTube.

The most common medium to start affiliate marketing is blogging or YouTube. It costs relatively cheap and is easy to start. Also, the conversion rate is better than any other platform.

You just need to optimize your content for the search engines.

👉 How To Start A Blog in 2023? 6 Easy Steps To Earn Money Blogging

3. Choose affiliate programs

Affiliate programs play a key role in affiliate marketing. As of now, you’re ready to start affiliate marketing. It is important to choose the best affiliate program.

You must choose high-commission affiliate programs that have recurring commissions.

If you’re bewildered while choosing the best affiliate program, you may consider affiliate network places to provide you with different affiliate programs at a place.

4. Create content

Now, you’re all set to begin your journey as an affiliate marketer.

Just start with your platform by creating content about products to spread awareness about them.

You need to keep in mind that your content must be unique and promising if you want to increase sales. It should have the power to convince the audience to test the product.

5. Convert the audience into customers

After creating content, the next step is to convert your audience into customers.

For that, you need to get them to click on the affiliate links.

Just place the affiliate links in a place where they can fit naturally. Users will read the reviews and click on the affiliate links to go to the vendor’s website. In this way, you can convert the targeted audience into your customers.

How to become an affiliate marketer?

So far, you have got to know what is affiliate marketing and how affiliate marketing works. Now, it’s quite obvious to know how to become an affiliate marketer.

  • First, analyze your niche and competition. Tools like Semrush, LongTailPro, and SE Ranking are there to help you out.
  • After that, choose the product that you find suitable to promote.
  • Always choose a product that gives a high commission to its competitors and prefers the one that offers recurring commissions.
  • Write a detailed review or tutorial about that product. You may use a website or YouTube for promotion.
  • Use affiliate links within the content where they fit naturally.
  • Some affiliate programs allow you to use social media or email marketing for promotion. Please read the terms and conditions while joining any affiliate program.
  • That’s it! Useful and promising content always converts better.

High Paying Affiliate Programs or Top Affiliate Programs

Though this post is about affiliate marketing, it is incomplete without mentioning the best affiliate programs. I said in this post that you must choose high-paying affiliate programs.

Here is a list of top affiliate programs related to the blogging niche you should join-

  • Berush
  • Cloudways
  • KWfinder
  • LongTailPro
  • Serpstat
  • Kinsta
  • SpyFu
  • TubeBuddy
  • Elegant Themes
  • ConvertKit
  • ClickFunnels


Semrush is the leading SEO tool in the industry and its affiliate program is also the first choice for many bloggers. The reason is the high recurring commission.

Berush affiliate program
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Berush Affiliate Program

Though Semrush offers its affiliate programs via Berush, ShareASale, and Impact. But, its Berush program is highly popular because of its recurring payment structure.

Where ShareASale and Impact give you a flat $100 commission on each sale, Berush gives you a 40% affiliate commission, but it is recurring. This means, in Berush program, when a customer renews his subscription, you get a 40% commission every time.


Cloudways is a hosting platform that allows you to select one of the two types of payment structures. One is hybrid, while the other is slab-based.

The slab-based structure offers you up to $125 per sale while the hybrid structure provides you $30 per sale and a 7% lifetime commission.

So, the hybrid program of Cloudways is the best for you to earn recurring commissions.


SEO experts widely used Mangools SEO tools and its KWFinder is a very popular keyword research tool.

Their affiliate program allows you to earn a flat 30% recurring commission on the sales made through your affiliate link.

You can earn about $14.7 per sale as their base plan starts at $40 per month, while on an annual plan you get about $107.6 per sale as the actual price of the annual plan is $358.8

Long Tail Pro

LongTailPro is a renowned keyword research and analysis tool. The tool is widely used for finding long-tail keywords.

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LongTailPro Affiliate

Its affiliate program also provides you with a flat 30% recurring commission. You may join its affiliate program on ShareASale or PostAffiliatePro.

Click here to join the LongTailPro affiliate program.


Sales funnel is an outstanding way to increase your affiliate sales. It converts your target visitors to your loyal customers.

ClickFunnels affiliate program allows you up to 40% recurring commissions. Though initially, you get a 20% affiliate commission.

Once you hit $1000 monthly commissions, you get 30% commissions, and afterward, you may earn up to 40% commissions per month.

What is an example of Affiliate Marketing?

You may see a lot of examples of affiliate marketing in your daily life. Often, people ignore what is happening around them.

Actually, 8 out of 10 vendors use affiliate programs as a marketing strategy to increase their sales.

Here are some examples of affiliate marketing-

  • Amazon
  • eBay
  • Trivago
  • AWeber
  • Convertkit
  • Berush
  • Leadpages
  • Skillshare

In your daily life, you see many examples of affiliate marketing. Just for example, suppose you are a landlord and want to sell a part of your land. It is very difficult for an individual to search for persons who will buy that land.

Instead of it, if you contact a dealer you will easily get buyers because now it is his responsibility to search for buyers.

Why will he do it?

Of course, he will get some commission from the sale. That’s an authentic example of affiliate marketing.

Apart from it, Amazon is a very well-known example of affiliate marketing. Vendors list their items on Amazon, you get what you need and vendors got sales of their products.

what is affiliate marketing
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What is Affiliate Marketing?

What is the need for Affiliate Marketing?

Basically, affiliate marketing is a need to expand the business. It is the best marketing strategy to grow any business or to drive sales.

Neither it is time-consuming nor does it cost you much. Suppose you want to sell your products worldwide. You need to hire employees like salespeople, managers, section officers, etc. Obviously, it affects your pocket as you need to give them a salary.

If you invite affiliate marketers to use the affiliate program of your product, you need to give them a small share of the sale of the product. Here, you save a huge amount of money that you invested in managing your office and giving salaries to your employees.

Frequently Asked Questions

Affiliate marketing means earning a commission by driving sales to the product of the vendor. In this entire process, you promote that product and drive sales to it. In return, the vendor provides you with a small commission.

8 out of 10 brands offer affiliate programs to invite affiliates. You may join the affiliate program for the product/service that you are confident about selling.
ShareASale, ClickBank, and Avangate are some popular network places that allow you to join affiliate programs of different vendors. Just sign up there and join the affiliate program of your niche.

You start affiliate marketing; you need a platform on which you want to promote the products. It may be a website, YouTube channel, or social media handle.
Affiliate marketing requires the best marketing strategies to compete with your competitors. You need to build trust among your audience by providing them with solutions to their queries with detailed tutorials and reviews of the products.

There are many affiliate programs, but it depends on your niche. As in the digital marketing niche, the best affiliate programs are Berush, LongTailPro, AWeber, Converkit, ClickFunnels, KWFinder, Leadpages, etc.

Affiliate marketing is a conversion-based marketing strategy. This means you need to drive sales to the product and in return; you get small commissions from the sales.
You may visit the affiliate program model again that is mentioned above in the article. It gives you an idea of how the affiliate program works and how to make money with it.

An affiliate is a marketer who promotes the products of a company and recommends them to his audience. When somebody purchases the product recommended by him, he gets a commission from the vendor.

Of course, affiliate marketing is legal. But sometimes, people misunderstand it as a Ponzi scheme like making money from home.
Actually, it is a 100% legit business model. Whenever you visit a site that has affiliate links, you’ll definitely find an affiliate disclosure saying that on every purchase, the affiliate receives a small commission that won’t cost you a penny.

Many times people ask- “Is affiliate marketing profitable?” The answer is yes!
It is profitable for both the vendor and the affiliate. The affiliate receives commissions on each sale while the vendor saves huge money that he invests in his employees’ salaries if he does not offer an affiliate program.

There is a myth that affiliate marketing is easy and anybody can earn $10,000/month while working 1-2 hours a day.
No! It’s not that easy. Of course, you can make huge money from affiliate marketing, but it needs time, patience, and perseverance. You need to analyze your competitors and discover strategies that work best for you and your audience.
Niche selection plays an important role in affiliate marketing. If you choose a niche that has high competition then, it may take time for you to earn. Also, if you choose any niche with no research, then your hard work may go in vain if it is not a money-making niche.
You may use Semrush or LongTailPro for niche research.

Affiliate marketing has a sparkling future. In this digital era, every vendor is online, so he needs affiliates to sell his products.
In simple words, Affiliate Marketing is evergreen, and its demand is increasing day by day.
Even after, COVID-19 people are taking affiliate marketing as a significant source of generating passive income.


We hope our article helps break down the concepts behind affiliate marketing for all those interested. Now, it’s time to recap what you learned. So, you can become an affiliate by following the above steps.

But, always choose a niche that-

  • is monetizable
  • has enough audience

After that, choose the affiliate programs of products related to that niche. ShareASale, Impact, ClickBank, etc. are there to find your related affiliate programs.

You should join the affiliate program that-

  • is quite popular and has a vast audience
  • has high commissions per sale
  • provides recurring commission
  • has a minimum threshold amount to release payment

I’d recommend the programs that have a feature to wire transfer your amount directly into your bank account. Here, you save money that is deduced while transferring from PayPal, Payoneer, etc.

To earn from affiliate marketing, build trust and fame among your audience. Because no one will purchase from a stranger.

For this, answer the queries of your audience. Write detailed reviews and provide step-by-step tutorials of products, so that you answer every query of the customer in it.

Affiliate marketing is a better career option to make money online.

👉 We hope this blog post was informative and was able to help answer any questions you may have had about affiliate marketing. Affiliate marketing can sometimes seem difficult to understand, so we wanted to make sure this blog was as simple to understand as possible.

If you have further doubts or queries, feel free to ask in the comments section.

If you like the article, please share it on social media and aware your friends about it.

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Nitin Dabas

About Author

Nitin Dabas is your SEO guide. Expert in keywords, on-page SEO, and link-building, he has boosted rankings for countless clients. Read his blog and join his success stories.

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