In today’s competitive digital landscape, agencies constantly search for ways to scale their services while maintaining their brand identity.
White label SEO software provides a perfect solution by allowing agencies to offer a full suite of SEO services—under their own branding—without developing their own tools from scratch. These platforms enable everything from keyword tracking to comprehensive SEO reporting, tailored to client needs.
According to the Databox report, 70% of marketers believe that SEO is more effective for generating sales compared to PPC.
But with so many options available, how do you choose the right white-label solution for your agency?
In this guide, we’ll compare the 7 best white-label SEO software options for 2024, helping you choose the right one for your business.
Best Choice For White Label SEO Reporting
If you’re in a rush but still want to make an informed choice, this concise overview is just for you. We’ve narrowed down our extensive list to the top 3 White Label SEO tools, each designed to meet the needs of a specific user group.
- SE Ranking – Best for Small to Medium Businesses
- SE Ranking is ideal for SMBs looking for a comprehensive yet affordable SEO solution. It offers a wide range of features without overwhelming the user.
- SEMrush – Best for SEO Professionals
- SEMrush remains the top choice for SEO experts in need of advanced analytics and competitive intelligence features.
- WebCEO – Best Value for Money
- WebCEO offers a well-rounded package of features at a reasonable price, making it a great pick for those who want quality without splurging.
Each of these software options comes with its own set of unique benefits, which we’ll explore in greater detail in the sections that follow. So, stick around to find the White Label SEO Platform that perfectly aligns with your needs.
What is a White Label SEO Software?
White Label SEO Platform is a set of SEO tools that you can use under your own brand name. You get top-notch SEO services from a third-party provider, but your clients think it’s all you. You’re the hero, without having to be the expert.
It’s like having a secret sauce that makes everything you serve irresistibly good.
It enables agencies to resell SEO and digital marketing services under their own brand.
By utilizing white-label SEO services, agencies can:
- Save time and streamline client management
- Present key data in an established format
- Offer additional features through client portals
- Help broaden their business and establish authority in the digital space.
These software solutions provide a wide range of features, such as automated scheduling for regular client report delivery, separate client logins, and custom domain options.
Staying ahead in the ever-evolving digital marketing landscape necessitates the use of the finest white-label SEO tools.
It’s like having an extra team that works in the shadows, letting you take all the glory. You can offer the following services under your own brand:
- keyword research
- keyword rank tracking
- SERP analysis
- website audit
- backlink analysis and monitoring
- competitor research
Benefits of using White Label SEO Tools
1. Time and Money: Save Both!
Why hire a full-time SEO team when you can get the same results at a fraction of the cost?
With White Label SEO, you’re not just saving money; you’re buying time. You can use this time to grow your client base or maybe even take a vacation.
Let’s take an example: Hiring a full-time SEO team is like having a pet elephant; it’s cool but high-maintenance. White Label SEO is your shortcut to achieving the same results without the hefty upkeep.
You’re not just saving money; you’re also buying yourself the luxury of time. Time to focus on expanding your client base or perhaps even taking that long-overdue vacation.
2. Flexibility to Bend, Scalability to Extend
Your needs today might not be your needs tomorrow. The world of SEO is ever-changing, and White Label SEO Tool adapts like a chameleon.
Today it’s keyword analysis; tomorrow it might be backlink analysis.
Whether you need to scale up your services or trim them down, you have the flexibility to tailor your offerings without breaking a sweat or the bank.
Some benefits of using White Label SEO Platform include:
- The ability to customize and brand the experience for clients
- Helping you build stronger relationships
- Establishing yourselves as trusted authorities in the industry
Some of the customization options available include incorporating your brand’s logo, customizing colors or fonts, and including automated messages in the SEO reports. These features allow you to offer a personalized and professional service, enhancing the overall client experience and promoting long-term business growth.
3. Comprehensive Reporting
One of the most valuable aspects of re-brandable SEO software is its comprehensive reporting capabilities.
These features equip agencies to deliver professional and data-driven insights to their clients, thereby shaping their SEO strategies and propelling success.
By offering customizable reports and dashboards, you can present relevant data in an organized and visually appealing manner, making it easier for clients to understand and act upon the information provided.
White label SEO reporting tools offer a variety of reporting features, such as PDF and email report sharing, as well as automated SEO reporting with branded dashboards.
These tools enable you to streamline your reporting processes, save time, and provide consistent, accurate insights to your clients, helping to build trust and foster long-term relationships. White Label SEO Audit tools are very useful in generating branded reports.
Happy clients stick around.
By offering comprehensive services, you’re not just meeting expectations; you’re exceeding them.
And guess what?
Satisfied clients are the best marketing tool you could ever ask for.
4. Integrations and Compatibility
These features in white-label software ensure seamless collaboration with other tools and platforms, making it easier for you to manage your clients’ SEO campaigns and strategies.
It enhances your efficiency and effectiveness by offering compatibility with a variety of popular platforms and tools, which allows for workflow consolidation and process streamlining.
Some leading SEO client reporting software provides integrations with other tools such as:
- Google Analytics
- Google Search Console
- Social media platforms
- Sales platforms
- Online reviews
- SEO platform
These integrations enable you to gather data from multiple sources and provide a comprehensive view of your clients’ online presence, ensuring informed decision-making and successful SEO strategies.
How to Choose the Best White Label SEO Software?
In the ever-evolving landscape of online marketing and search engine optimization (SEO), choosing the right white label SEO suite is crucial to the success of your digital endeavors.
Once you’ve considered all these factors, you’re ready to make an informed decision.
What are the 7 Best White Label SEO Software?
It’s time to ditch those unmanageable spreadsheets and step into the future.
Here is a list of top White Label SEO platforms to scale your business by fulfilling your client’s needs.
1. SE Ranking
- Overview: SE Ranking is an all-in-one SEO platform offering comprehensive white-label solutions.
- Key Features: Keyword rank tracking, site audits, competitor analysis, and customizable reports.
- Customizability: High level of branding flexibility, especially in reports.
- Pricing: Affordable pricing tiers, starting at $65/month.
- Pros:
- User-friendly interface.
- Excellent white-label reporting features.
- Cons:
- Some advanced SEO features are limited compared to competitors.
- Best For: Agencies need full-featured comprehensive SEO software.
2. AgencyAnalytics
- Overview: A white-label SEO platform focused on reporting and client dashboards.
- Key Features: Rank tracking, backlinks, analytics reporting, and real-time dashboards.
- Customizability: Advanced branding options, including full client portal rebranding.
- Pricing: Starts at $79/month, with flexible client-based plans.
- Pros:
- Extensive reporting and customizable dashboards.
- Easy client management.
- Cons:
- Lacks some in-depth SEO tools like keyword research and content optimization.
- Best For: Agencies focused primarily on client reporting and dashboards.
3. DashThis
- Overview: Primarily a reporting tool that integrates multiple marketing platforms into branded reports.
- Key Features: Custom reports, integration with SEO tools (Google Analytics, Search Console), and a focus on client-facing dashboards.
- Customizability: Full white labeling, including branding for all reports.
- Pricing: Starts at $49/month.
- Pros:
- Excellent for creating detailed, customizable SEO reports.
- Seamless integration with a wide range of marketing tools.
- Cons:
- Does not offer core SEO functionalities like rank tracking or site auditing.
- Best For: Agencies primarily need white-label reporting solutions.
4. SEMrush
- Overview: A powerhouse SEO tool with a limited white-label option through its reporting feature.
- Key Features: Comprehensive SEO features, including keyword research, backlink analysis, content analysis, and reporting.
- Customizability: Custom white-label reports can be branded with agency logos and colors via My Reports.
- Pricing: High-end pricing starting at $139.95/month.
- Pros:
- Best-in-class SEO tools.
- Comprehensive data and insights.
- Cons:
- Limited branding options compared to fully white-labeled platforms.
- Best For: Agencies that need advanced SEO functionalities but with basic white-label reporting.
5. BrightLocal
- Overview: A local SEO tool with strong white-labeling capabilities.
- Key Features: Local SEO reporting, rank tracking, citation management, and review monitoring.
- Customizability: Full white-labeling for client reports.
- Pricing: Starts at $39/month.
- Pros:
- Excellent for local SEO campaigns.
- Detailed, customizable reporting.
- Cons:
- Focused primarily on local SEO, which may limit broader SEO strategies.
- Best For: Agencies specializing in local SEO services.
6. SEO PowerSuite
- Overview: SEO PowerSuite is a desktop-based SEO toolkit with four powerful modules for rank tracking, audits, backlinks, and content optimization.
- Key Features: Rank tracking, backlink analysis, SEO audits, and customizable reports.
- Customizability: Moderate branding options for reports but limited to desktop use.
- Pricing: Annual fee, starting at $299 or $109 with exclusive SEO Powersuite Discount.
- Pros:
- Extensive tools for SEO professionals.
- Cost-effective with no recurring fees.
- Cons:
- No cloud-based functionality.
- Steeper learning curve.
- Best For: Agencies seeking a robust, budget-friendly solution without ongoing subscription costs.
7. WebCEO
- Overview: WebCEO is a cloud-based, all-in-one SEO platform with strong white-label capabilities and marketing tools.
- Key Features: SEO audits, rank tracking, backlink monitoring, marketing integrations, and customizable client dashboards.
- Customizability: Full white-label options, including branded reports and client-facing dashboards.
- Pricing: Starts at $99/month.
- Pros:
- Fully customizable client dashboards.
- Easy-to-use cloud-based platform.
- Cons:
- Limited integrations compared to competitors.
- Best For: Agencies looking for an all-in-one SEO and marketing solution with advanced white-label features.
Key Features To Look For In Any White Label SEO Suite
When choosing white label SEO software, there are several key features to consider that will ensure you’re offering the best services to your clients while scaling your own business:
Customizable Reporting: The ability to fully white-label reports with your branding, including your agency’s logo, colors, and custom formatting.
SEO Audit Tools: Comprehensive on-page and technical SEO audits to identify website issues and opportunities for optimization.
Keyword and Rank Tracking: Tools that track keyword rankings over time, across multiple clients, and offer insights into keyword opportunities.
Backlink Analysis: A detailed backlink tracker that monitors your clients’ link profiles, identifies harmful links, and tracks new opportunities.
Client Management: Multi-client management features that allow agencies to easily toggle between projects and assign different roles to team members.
Integrations: Compatibility with other digital marketing tools such as Google Analytics, Search Console, and social media platforms.
Local SEO Features: If you’re a local business or an agency serving local businesses, specialized local SEO features are a must.
Pricing Flexibility: Tiered pricing that scales as your client base grows, providing affordable options for smaller agencies and robust features for larger ones.
Ease of Use: A user-friendly interface that allows for quick onboarding of clients and team members without requiring extensive training.
Client Dashboards: Interactive, client-facing dashboards that offer real-time insights and reports, improving transparency and trust.
Conclusion
Choosing the right White-Label SEO software can have a significant impact on how you scale your agency and deliver value to clients. Each tool brings its unique strengths, whether it’s the ease of use, in-depth analytics, or robust white-label customizability.
The comparison table below provides an overview of the top platforms, making it easier to determine which best fits your agency’s needs.
| Software | Key Features | Customizability | Ease of Use | Pricing | Best For |
|---|---|---|---|---|---|
| SE Ranking | All-in-one SEO platform: rank tracking, audits, backlinks | Full white-label reports and dashboards | User-friendly for all levels | Starts at $65/month | Agencies needing a full-featured SEO suite |
| AgencyAnalytics | SEO reporting, rank tracking, backlinks, client portals | Advanced branding with client dashboards | Very easy to set up | Starts at $79/month | Agencies focused on reporting and dashboards |
| DashThis | Customizable multi-channel SEO reports | Full report branding | Extremely intuitive | Starts at $49/month | Agencies looking for simple, client-facing reports |
| Semrush | All-in-one SEO: keyword research, audits, competitor analysis | Custom branded reports via My Reports | Advanced, requires some learning | Starts at $139.95/month | Large agencies needing a comprehensive SEO tool |
| BrightLocal | Local SEO, rank tracking, citation management | Full white-label reporting | Ideal for local SEO services | Starts at $39/month | Large agencies need a comprehensive SEO tool |
| SEO PowerSuite | Comprehensive SEO tools: rank tracking, audits, backlinks | Moderate branding options | Steep learning curve | Yearly fee of $299 | Agencies needing robust, long-term SEO tools |
| WebCEO | SEO audits, rank tracking, backlink analysis, marketing tools | Full white-label reporting and dashboards | User-friendly | Starts at $99/month | Agencies needing extensive SEO and marketing integrations |
My Choice!
After comparing the top white-label SEO software, SE Ranking stands out as the best fit for agencies of all sizes.
It offers a full suite of tools including keyword tracking, competitor analysis, SEO audits, and exceptional white-label customization options.
With its user-friendly interface, affordable pricing, and comprehensive reporting features, SE Ranking ensures that agencies can deliver high-quality SEO services to clients with ease.
Now, It’s Your Turn!
Get started with SE Ranking software now and boost your agency’s SEO services!
Need more guidance? Reach out for a personalized demo of SE Ranking!
Remember: Your competitor uses his crucial time in implementing SEO practices.
Frequently Asked Questions
About Author
Nitin Dabas is your SEO guide. Expert in keywords, on-page SEO, and link-building, he has boosted rankings for countless clients. Read his blog and join his success stories.